Senior Product Marketing Manager

envoy.com; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Envoy is seeking a Senior Product Marketing Manager to shape Envoy's position in the security workplace and visitor management market. You will drive GTM success, spanning inbound strategy and outbound sales-facing motions to generate pipeline.

This onsite role requires at least four days a week in our San Francisco HQ. This role demands strong cross-functional collaboration and ownership as priorities shift in a fast-moving environment.

Qualifications

• 5–10 years of product marketing experience in a SaaS org.
• Background in security or regulated/compliance-driven industry.
• Portfolio highlighting previous work or projects.
• Excellent writing, storytelling, and research skills.
• Comfort collaborating across marketing, product, sales, and support teams.
• Experience with inbound and outbound marketing.
• Previous sales enablement experience.
• Proven ability to use and build AI tools to support PMM.
• Ownership mentality in ambiguous, fast-changing environments.
• Ability to prioritize and meet deadlines.

Responsibilities

• Conduct market, customer, and competitive research to drive positioning, messaging, and inform product strategy.
• Influence and shape the product roadmap from customer feedback and market trends.
• Lead and support planning, launch, and cross-functional implementation of campaigns, products, and features.
• Architect and execute end-to-end GTM strategies for large product launches with a clear narrative and cross-functional backlogs.
• Implement post-launch retrospectives to optimize the GTM playbook.
• Contextualize minor updates within the broader product vision and align cross-functional teams.
• Strategize and manage in-product communications to drive awareness and early access.
• Support pricing and packaging analyses and provide recommendations.
• Own creation of sales enablement assets: decks, one-pagers, training, sequences, competitive intel.
• Support content and demos for conferences and events; comfortable on-stage or panel.]
• CoT_job_summary_short: "COMPANY NAME: Envoy\nKEY POINTS: GTM strategy, cross-functional leadership, AI tooling"
• job_summary_short":"<p>Envoy is seeking a Senior Product Marketing Manager to shape Envoy's position in the security workplace and visitor management market. You will drive GTM success, spanning inbound strategy and outbound sales-facing motions to generate pipeline. This onsite role requires at least four days a week in our San Francisco HQ.</p><p>This role demands strong cross-functional collaboration and ownership as priorities shift in a fast-moving environment. You will partner with marketing, product, sales, and customer success to deliver compelling campaigns and product launches.</p>",
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Skills

Market research

Positioning & messaging

GTM strategy

Sales enablement

AI tooling

Storytelling

Cross-functional collaboration

Job description

Envoy protects the places the world relies on most by unifying people, spaces, and communications in one secure, integrated workplace management platform and ecosystem. More than 16,000 workplaces around the world trust Envoy to run secure, compliant, and connected operations across every location.

From manufacturing sites and data centers to pharmaceutical labs, healthcare facilities, and corporate headquarters, Envoy makes safety, security and associated regulatory compliance something our customers can be proud of. The industry is littered with box-checking and arcane manual processes as the standard and we see our role as the company to bring experience, efficiency and simplicity everywhere. Great experiences bring great security - it's a requirement. We hope this problem space excites you and we hope you're ready to come sweat the details with us - we have a lot of customers counting on us! And it certainly won't be easy.

Learn more at envoy.com http://envoy.com

ABOUT THE ROLE

We're looking for a Senior Product Marketing Manager to join the Product Marketing team and help shape Envoy's position in the security workplace and visitor management technology market. You will be a key driver of Go-to-Market (GTM) success, spanning both inbound work - pre-launch strategy, research, and positioning - and outbound work - go-to-market execution and sales-facing motions that drive pipeline. This role requires strong cross-functional collaboration and a high degree of ownership - and the ability to stay effective as priorities shift in a fast-moving environment.

This is an onsite position that requires at least 4 days a week (Monday - Thursday) in our San Francisco HQ.

YOU WILL

• Conduct market, customer, and competitive research to drive positioning, messaging, and inform product strategy.
• Influence and help shape the product roadmap by synthesizing customer feedback, market trends, and competitive intelligence into actionable recommendations.
• Lead and support the planning, launch, and cross-functional implementation of campaigns, products, and features.
• Architect and execute end-to-end GTM strategies for large product launches defining the overarching narrative, launch tiering framework, and cross-functional workbacks.
• Implement post-launch retrospectives for large product launches to optimize the GTM playbook continually
• Contextualize smaller feature updates within the broader product vision and work cross-functional teams to reinforce platform value for customers and buyers.
• Strategize and manage in-product comms to drive awareness, adoption, early access programming.
• Support pricing and packaging analysis and create recommendations.
• Own creation of sales enablement assets - decks, one-pagers, product and campaign training, sales and BDR sequences, competitive intelligence.
• Support content and demo development for conferences, events, and tradeshows. Comfortable moderating or acting as part of a panel.
• Present to internal teams and lead internal training sessions.
• Lead and support reviewing customer feedback and making product recommendations.
• Support review and analysis of win/loss sales reports.
• Help define and track KPIs related to campaign performance, product engagement, and pipeline contribution.
• Draft release notes and internal product update emails as needed.

YOU HAVE

• 5 to 10 years of product marketing experience within a SaaS organization.
• A background in the security space (physical security, cybersecurity) or a related regulated/compliance-driven industry.
• A portfolio that highlights your previous work or projects.
• Excellent writing, storytelling, and research skills.
• Comfort collaborating across multiple teams (marketing, product, sales, customer support, and customer success).
• Experience with both inbound (pre-launch research and strategy) and outbound (go-to-market and sales-facing) marketing.
• Previous sales enablement experience.
• Proven ability to use and build AI tools to support PMM function.
• An ownership mentality and comfort operating in ambiguous, fast-changing environments.
• Ability to prioritize and meet deadlines.

YOU'LL GET

• An opportunity to partner and collaborate with other talented people.
• An inclusive community where you feel welcomed and cared for as a person.
• Help build, scale, and define a category to support a growing business.
• The ability to make an immediate impact and take ownership of projects and tasks that drive the organization forward.
• Exposure to all sides of the business.
• Join an AI forward culture.

By applying for this position, you acknowledge that you have fully read and understand the job requirements and received the Envoy Privacy Notice for applicants, which is linked here https://envoy.com/privacypolicy/. Completing this application requires you to provide personal data, such as your name and contact information, which is mandatory for Envoy to process your application. Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law.