Principal Product Marketing Manager

Bazeta; Northern (KY); Hybrid; USD 179,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Equity

401(k)

Parental leave

Paid time off

Flexible work environment

Learning and Development stipend

Transparent culture

Job summary

Upside is reinventing how brick-and-mortar commerce gains from data-driven insights. We seek a Principal Product Marketing Manager to bridge Product and RGTM, shaping go-to-market strategies, pricing, and retailer storytelling to drive adoption and top-line growth.

You will own messaging, enablement content, and cross-functional collaboration, delivering value to retailers while advancing Upside's product portfolio and revenue goals.

Qualifications

• 7+ years in product marketing, sales enablement, or related role in B2B SaaS or high-growth tech.
• Strong product commercialization experience and go-to-market strategy development.
• Outstanding messaging and positioning, with ability to distill complex ideas into clear value propositions.
• Proven track record crafting sales enablement content (pitch decks, playbooks, competitive cards).
• Experience collaborating across sales, marketing, and product to align on GTM.

Responsibilities

• Champion the retailer voice using market research to highlight opportunities in product strategy.
• Align Product and RGTM teams on roadmap priorities and retailer needs.
• Define internal GTM hierarchy to ensure effective launches and retailer reception.
• Contribute to pricing strategy reflecting product value and cost coverage.
• Drive adoption of new products and features among retailers and partners.
• Document new use-cases from retailer pain points for potential offerings.
• Partner with Revenue Enablement to empower Sales and Accounts teams.

Skills

Product marketing

Sales enablement

B2B SaaS

Market research

Messaging & positioning

Go-to-market

Cross-functional leadership

Tools

Pitch decks

Playbooks

Competitive battle cards

Job description

# Principal Product Marketing ManagerUnited States3 hours agoID 1932998Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: UpsideLevel: Senior## DescriptionMeet Upside : We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The impact you'll make As Upside's Product Marketer focused on Product Commercialization, you will work at the intersection of our Product and Retailer Go-to-market (RGTM) teams to shape how retailers think about our product. Internally, your work will drive cohesion and clarity across teams. Externally, your work will drive both product adoption and top-line revenue growth by acting as the voice of the retailer during product development, and by leading the commercialization of products and feature releases. Specifically, you will: • Champion the voice of the retailer , using market and competitive research to highlight opportunities in the product strategy. • Ensure internal alignment by acting as the primary liaison between the Product and Retailer Go to Market (RGTM) teams, to champion the voice of the retailer and align on roadmap priorities • Define our internal product GTM hierarchy in order to ensure effective and impactful launches and positive retailer reception • Contribute to our pricing strategy so that our price point reflects the product's value, covers costs, and meets retailers’ expectations • Drive adoption of new products and features among target prospects, channel partners, and the existing Upside retailer partners • Help to discover and document new product use-cases based on retailer pain points that could turn into new solutions and product offerings • Partner with Revenue Enablement to ensure the Sales and Accounts teams are equipped to tell the product story and accelerate conversion and expansion opportunities What you should have • 7+ years of experience in product marketing, sales enablement, or a related role —preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus. • A proven understanding of product commercialization and experience developing strategies to drive product adoption • Outstanding messaging and positioning skills, with the ability to distill complex ideas into clear, compelling value propositions. • Proven track record of crafting high-impact sales enablement content —including pitch decks, playbooks, and competitive battle cards. • Experience working cross-functionally with sales, marketing, and product teams to align on go-to-market strategies. • Demonstrates leadership through influence, earning trust through clear communication, concrete business cases, and compelling storytelling that achieve positive outcomes. • Data-driven approach, with experience using insights to optimize sales performance and messaging. • A bias for action and results, with the ability to work independently and drive initiatives forward in a fast-paced environment. • A genuine passion for problem-solving and applying an analytical approach to each new challenge. • Resiliency, by adopting the evolving nature of the position with a willingness to take on new responsibilities as the role continues to develop and expand. Location: This role offers location flexibility, however, if you’re based in the Washington, D.C., Austin, Chicago, or NYC metropolitan regions, in-office attendance is required on a hybrid basis. Compensation: The U.S. base salary range for this full-time position is $179,000 - $215,000 + equity + benefits. The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process. #LI-REMOTE #LI-CO1 Benefits: • Medical, dental, and vision coverage starting on Day 1 • Equity (ISOs) • 401(k) program • Family planning programs + paid parental leave • Physical fitness and wellness memberships • Emotional and mental health support programs • Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break • Flexible work environment • Lunch reimbursement for in-office employees • Employee Resource Groups • Learning and Development stipend • Transparent culture • Amazing mission! Diversity and Inclusion: Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here! If there's anything we can do to support a disability or special need during your application or interview process, please email [e-mail]. This email is for accessibility accommodations only, it should not be used to submit job applications.