Senior Product Marketing Manager (Remote)

Optimize Partners; West Palm Beach (FL); Remote; USD 100,000 - 140,000; Full time

Job summary

A fast-growing tech start-up in NYC is hiring a Senior Product Marketing Manager to drive growth via strategic storytelling. You will craft compelling content and lead efforts to engage key customer segments while managing a small team. Excellent verbal and written communication skills are essential for this role in a collaborative environment.

Benefits

Unlimited PTO + 10 paid holidays

Medical, Dental, Vision - Health Insurance

401K + Employer Match

Flexible Savings

Qualifications

• 4+ years of experience in marketing or customer success.
• 2+ years as a product marketing manager in a software tech company.
• Exceptional writing and storytelling skills.

Responsibilities

• Drive user growth through multi-channel marketing campaigns.
• Define messaging and position for key customer segments.
• Analyze marketing metrics to optimize outcomes.

Skills

Creative storytelling

A/B testing

Marketing analysis

Job description

A fast growing, B2C/B2B tech product start-up in NYC, is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular ‘productivity’ product. You will research, understand the product, and position it to users and the market, through the right marketing channels.

Responsibilities of the Sr. Product Marketing Manager:

• Drive business and user growth through creative storytelling, and launching/managing multi-channel marketing campaigns that drive brand awareness, and user adoption.
• Define, and create the messaging and position for one or more of the company’s key customer segments (B2B), and build out the compelling content.
• Enable sales lead generation with creative messaging and materials (emails, websites, articles, etc.)
• Establish, and lead a small team within product marketing
• Analyze marketing metrics such as retention, and conversion rates to identify usage and optimize business outcomes
• Partner with key stakeholders within sales, product management, customer success and engineering to define product communications, and standardize the product messaging/communication process

Qualifications of the Sr. Product Marketing Manager:

• 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
• Understands product marketing, and it’s best practices.
• You’re an exceptional writer and storyteller. You’re able to communicate to B2C and B2B users, and potential users, in a way the generates empathy, solves problems, and engages the audience to adopt the product.
• You’re familiar with A/B testing, and analyzing marketing and sales metrics
• People management experience is preferred, but not a hard requirement.

Employee Benefits

• Unlimited PTO + 10 paid holidays
• Medical, Dental, Vision - Health Insurance
• 401K + Employer Match
• Flexible Savings