Product Marketing Manager, New Initiatives

Tally; San Francisco (CA); On-site; USD 135,000 - 159,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) match

Paid parental leave (up to 16 weeks)

Equity and annual bonus

Job summary

Happen Bank is seeking a Product Marketing Manager with a background in financial services to shape how our lending products are positioned, launched, and adopted. You will drive go-to-market strategy, messaging, and cross-channel campaigns to accelerate growth and member engagement.

The role requires 4+ years in product marketing within fintech or banking, strong analytical skills, and the ability to lead cross-functional initiatives in a fast-paced environment.

Qualifications

• 4+ years of product marketing experience, bachelor's degree in a related field; or equivalent work experience.

Responsibilities

• Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement.
• Take new products and features from 0 to 1, from market sizing through go-to-market execution and launch.
• Partner with Analytics to define success metrics ahead of launch and track performance post-launch.
• Plan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending products.
• Collaborate with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer-informed strategies to market.
• Translate customer insights, market trends, and competitive intelligence into actionable recommendations.
• Create messaging frameworks, launch materials, and creative briefs for consistent customer experiences.
• Measure campaign and product performance, evaluate experiments, and apply AI to accelerate analysis.

Skills

Product marketing

Analytics

Cross-functional collaboration

Financial services

Regulatory awareness

AI in marketing

Education

Bachelor's degree in a related field

MBA or equivalent

Tools

Braze

Iterable

Job description

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

Happen Bank is looking for a Product Marketing Manager with a background in financial services to help shape how our new lending products and experiences are positioned, launched, and adopted. You'll bring hands-on experience launching new products across marketing channels, turning customer insights into positioning and messaging that drive business growth and member engagement. You'll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.

What You'll Do

• Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
• Take new products and features from 0 to 1, from market sizing through go-to-market execution and launch
• Partner with Analytics to define success metrics ahead of launch and track performance against them post-launch
• Plan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending products
• Partner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer-informed strategies to market
• Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
• Create messaging frameworks, launch materials, creative briefs that support consistent customer experiences
• Measure campaign and product performance, evaluate experiments, and use AI where useful to accelerate analysis and improve the quality of your own work

About You

• 4+ years of product marketing experience, bachelor's degree in a related field; or equivalent work experience
• Experience in financial services, banking, lending, or fintech, with an understanding of the regulatory and compliance considerations that shape customer marketing
• Experience taking products from concept to launch in ambiguous, fast-moving environments
• Strong analytical and customer research skills with the ability to turn insights into clear, independent business recommendations
• Experience collaborating across multiple functions and influencing stakeholders without direct authority
• Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging
• You actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle, and you're thoughtful about accuracy and data sensitivity
• You use AI to accelerate content development, audience analysis, and campaign optimization, and you're discerning about where editorial judgment still belongs to a human
• You take ownership of your work, proactively identify opportunities to improve outcomes, and adapt your approach based on feedback

Nice to Have

• Experience with paid media platforms and lifecycle or CRM marketing tools such as Braze or Iterable
• Expertise with A/B testing and experimentation platforms
• MBA or equivalent

Work Location

San Francisco

Time Zone Requirements

Local hours (PT)

While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements

As needed travel to Happen Bank offices and/or other locations, as needed.

Compensation

The target base salary range for this position is 135,000-159,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

#LI-Hybrid #LI-GB1

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [e-mail].

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