Senior Product Marketing Manager — HCP Launch Lead

NCBioImpact; Durham (NC); Hybrid; USD 120,000 - 170,000; Full time

Job summary

United Therapeutics Corporation in Durham, NC is seeking a Senior Product Manager to own the HCP launch initiatives, shaping strategy and assets for a high-profile PAH program. You will partner with brand leads, sales training, and medical affairs to develop core assets and drive tactical plans, KPI tracking, and cross-functional execution in a fast-paced launch environment.

Hybrid work in Durham with three days in-office; strong strategic thinking and independence are essential to success in

Qualifications

• 2+ years of pharmaceutical/biotech/medical device marketing experience with a PharmD.
• 6+ years with a Master’s degree.
• 8+ years with a Bachelor’s degree.
• Self-motivated with ability to work independently and multitask.

Responsibilities

• Develop and lead the HCP launch tactics from conception through production and dissemination.
• Collaborate with agency and internal partners to execute marketing materials and campaigns.
• Assist with annual marketing plans and KPI tracking for owned tactics and initiatives.
• Manage agency of record, budgets, and timelines for HCP initiatives.
• Partner with Brand Lead to ensure alignment of market research insights into actionable strategies.

Skills

Pharma marketing

Strategy development

Cross-functional leadership

Launch management

Independent worker

Education

PharmD

Master’s degree

Bachelor’s degree

Tools

MS Office

Job description

United Therapeutics Corporation in Durham, NC is seeking a Senior Product Manager to own the HCP launch initiatives, shaping strategy and assets for a high-profile PAH program. You will partner with brand leads, sales training, and medical affairs to develop core assets and drive tactical plans, KPI tracking, and cross-functional execution in a fast-paced launch environment.

Hybrid work in Durham with three days in-office; strong strategic thinking and independence are essential to success in