Senior Product Marketing Manager (HCP)

United Therapeutics Corporation; Durham (NC); Hybrid; USD 120,000 - 160,000; Full time

Job summary

United Therapeutics Corporation seeks a Senior Product Marketing Manager (HCP) to lead end‑to‑end launch initiatives for a new PAH therapy. You will shape HCP strategy, develop core assets, and partner with cross‑functional teams to drive impactful promotions for providers and patients.

You will manage tactics from concept to dissemination, work with agencies, and help set annual brand plans while tracking KPIs and budgets.

Qualifications

• 2+ years in pharma/biotech/medical device marketing with PharmD degree, or
• 6+ years with Master’s degree, or
• 8+ years with Bachelor’s degree in pharma/biotech/medical device marketing.

Responsibilities

• Lead HCP launch initiatives end‑to‑end and turn insights into marketing strategies.
• Develop and execute tactical marketing initiatives under brand leadership.
• Manage marketing tactics from conception through production and dissemination.
• Collaborate with agencies and internal partners on tactics and assets.
• Assist in annual marketing plan development and KPI tracking.
• Oversee budget and timelines for HCP campaigns and agency of record.
• Conduct market research and apply insights to HCP strategies.
• Engage with key opinion leaders and professional societies.
• Attend field ride‑alongs to understand audience and resource use.
• Coordinate with field-based and digital teams for aligned execution.

Education

PharmD

Master's Degree

Bachelor's Degree

Tools

Microsoft Office Suite

Job description

## Senior Product Marketing Manager (HCP)Apply: Hybrid: RTP, NC: Full time: Posted Today: R05385California, US residents click here.**The job details are as follows:**Who We Are We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option. Who You Are This is where strategy meets purpose. United Therapeutics is preparing to launch a highly anticipated therapy in PAH – and we’re looking for a Senior Product Manager who wants to be part of it. You will play a central role in this launch: contributing to strategy, building core assets, and partnering with a driven cross-functional team to bring something meaningfully new to patients and the providers who care for them. You’ll own healthcare professional (HCP) launch initiatives end‐to‐end, and turn insights into impactful marketing that reaches the right audience in the right way. It’s a role for someone who thrives in the energy of a launch, enjoys both big‐picture thinking and hands‐on execution, and wants their work to contribute to something bigger than the brand itself. If you’re motivated by solving meaningful challenges and ready to grow in a mission-driven environment, you’ll feel right at home here. The Senior Product Manager contributes to developing the HCP strategy, proposing and developing tactical marketing initiatives to achieve the brand goals. * Work independently to manage marketing tactic for assigned product.* Lead tactical efforts through conception, development, review, production, and dissemination. Work collaboratively with agency and internal partners to deliver assigned tactics* Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and particularly as it relates to annual HCP tactical plans* Assist in the determination and tracking of key performance indicators (KPI) for owned tactics and initiatives* Manage the HCP agency of record as well as individual project budgets and timelines* Assist with market research initiatives (quant, qual, advisory boards) to learn insights for the brand and apply those insights to actionable HCP strategies and tactics* In partnership with brand lead, assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices* Develop foundational core launch assets (core visual aid, core speaker deck, etc.) and partner with sales training and sales leadership to ensure optimal rollout and execution of HCP strategy* Partner with marketing team members who are responsible for field-based and digital HCP promotional tactics to ensure strategic alignment and execution* Attend field ride-alongs to understand the audience and resource utilization* Partner with key UT stakeholders to engage and collaborate with key professional societies and KOLs* Demonstrate command of disease state, product portfolio, competitors, and payer landscape* Communicate effectively with all stakeholders to ensure consistent alignment on all projects* Perform other duties as assignedMinimum Requirements * 2+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree or* 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree or* 8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree* Self-motivated, willing to work independently and prioritize tasks* Excels in a fast-paced environment and possesses strong organizational skills and ability to multi-task* Develops collaborative relationships with internal and external partners* Seeks to lead initiatives* Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word) Preferred Qualifications * Master’s Degree in a related field* Doctor of Pharmacy (PharmD)* 2+ years of experience in product launches in pharmaceutical, biotech, or medical device sales* 3+ years of experience in pharmaceutical, biotech, or medical device respiratory marketing, rare disease or sales* 5 years of experience in HCP marketing* 3 years experience with field promotion and or peer to peer experience Job Location This role is based in our Durham, NC office. Currently this job is a hybrid role requiring at least three days per week in the office. In office requirements could increase based on business needs.At United Therapeutics, our mission and vision are one. We use our enthusiasm, creativity, and persistence to innovate for the unmet medical needs of our patients and to benefit our other stakeholders. We are bold and unconventional. We have fun, we do good.Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities