Hybrid HCP Marketing Lead – Respiratory

GlaxoSmithKline; Durham (NC); Hybrid; USD 120,000 - 150,000; Full time

Job summary

GlaxoSmithKline is seeking an HCP Marketing Manager to own healthcare provider marketing initiatives for a specialty respiratory product. The role focuses on growing uptake in a competitive US market with a launch anticipated in 2027.

Collaborate with digital, medical, market access, regulatory, legal, and field sales to deliver on brand priorities while aligning with GSK capabilities and pillars. Requires 2 days/week in-office in Philadelphia, PA or Durham, NC.

Qualifications

• Bachelor's degree from an accredited institution.
• US HCP Marketing/Field Experience.
• Experience with copy approval.
• 4+ years of pharmaceutical marketing experience (brand marketing, market access, market research, marketing operations).
• Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance.
• Ability to travel up to 10% for meetings/congresses and field rides.
• Minimum of 2 days per week in office in Philadelphia, PA or Durham, NC.

Responsibilities

• Align marketing plans with evolving competitive and external environment for timely strategy decisions and execution.
• Plan, design and execute personal & non-personal HCP experiences for key segments.
• Use market/HCP insights to identify opportunities to grow uptake and inform strategy.
• Lead crossfunctional teams and external agencies to deliver programs on time and budget.
• Manage internal reviews (medical/regulatory/legal) for compliant communications.
• Track campaign performance and recommend data-driven optimizations.
• Create, monitor OKRs to measure performance and adjust actions.
• Execute with pace, identifying barriers and drivers of performance.

Skills

Brand Marketing

Data to Insights

Digital Fluency

Enterprise Thinking

Global Product Strategy

Launch Excellence

Scientific Literacy

Education

Bachelor's degree

MBA or master's degree in marketing or related

Job description

GlaxoSmithKline is seeking an HCP Marketing Manager to own healthcare provider marketing initiatives for a specialty respiratory product. The role focuses on growing uptake in a competitive US market with a launch anticipated in 2027.

Collaborate with digital, medical, market access, regulatory, legal, and field sales to deliver on brand priorities while aligning with GSK capabilities and pillars. Requires 2 days/week in-office in Philadelphia, PA or Durham, NC.