Senior Product Marketing Manager: GTM Strategy & Messaging

Cengage Group; Honolulu (HI); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group seeks a Senior Product Marketing Manager to translate market insights into clear product messaging and GTM readiness. You will partner with Product, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products.

You will lead cross-functional initiatives, develop sales enablement assets, and ensure the customer narrative remains consistent across the journey.

Qualifications

• 5+ years of related product marketing experience or comparable hands‑on experience.
• Solid understanding and working knowledge of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable, clear product priorities, customer messaging, and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment.
• Consistent track record of influencing decision‑making and direction across multiple cross‑functional teams through insights and partnership.
• Strong written and verbal communication skills, with the ability to develop concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos,
• Strong collaboration skills and comfort working cross‑functionally with Product, Sales, and Marketing partners.
• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a similar field.

Responsibilities

• Shape product strategy and roadmap priorities by bringing market, customer-focused, and field insights into product discovery and ongoing roadmap development with Product Management.
• Build deep market and customer understanding through voice-of-customer/voice-of-field programs, competitive analysis, and market research; translate insights into recommendations for product and GTM decisions.
• Develop compelling product positioning and messaging that articulates the customer problem, differentiated value, and why it matters for buyers, users and influencers.
• Lead go-to-market strategy and launch readiness for new products, coordinating messaging, collateral, enablement, timelines, and cross-functional execution.
• Equip Sales to communicate product value by developing messaging, demos, one-pagers, knowledge-transfer materials, and other tools for conversations and prospecting.
• Ensure consistent, accurate product storytelling across customer journeys and touchpoints (web, marketing channels, events, webinars).
• Identify opportunities to strengthen product visibility through awards, certifications, sponsorships, trade shows, and webinars.

Skills

Product marketing experience

Market analysis

Cross-functional collaboration

Strategic messaging

Decision-making influence

Communication skills

Education

Bachelor’s degree or equivalent

Job description

Cengage Group seeks a Senior Product Marketing Manager to translate market insights into clear product messaging and GTM readiness. You will partner with Product, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products.

You will lead cross-functional initiatives, develop sales enablement assets, and ensure the customer narrative remains consistent across the journey.