Senior Product Marketing Lead - GTM & Messaging

Cengage Group; Houston (TX); Remote; USD 67,000 - 87,000; Full time

Job summary

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into compelling product messaging and GTM readiness. You will partner with Product, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products or initiatives.

You will shape the product strategy, drive roadmap priorities, and build market understanding through voice-of-customer programs, competitive analysis, and market research.

Qualifications

• 5+ years of related product marketing experience or comparable hands‑on experience.
• Solid understanding and working knowledge of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable, clear product priorities, customer messaging, and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment.
• Consistent track record of influencing decision‑making and direction across multiple cross‑functional teams through insights and partnership.
• Strong written and verbal communication skills, with the ability to develop concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos,
• Strong collaboration skills and comfort working cross‑functionally with Product, Sales, and Marketing partners.

Responsibilities

• Shape product strategy and roadmap priorities by bringing market, customer-focused, and field insights into product discovery, opportunity validation, and ongoing roadmap development in close partnership with Product Management.
• Build deep market and customer understanding through structured voice-of-customer and voice-of-field programs, competitive analysis, and market research—translating insights into clear recommendations for product and go-to-market decisions.
• Develop compelling product positioning and messaging that clearly articulates the customer problem, differentiated value, and “why should anyone care?” for key audiences, including buyers, users, and influencers.
• Lead go-to-market strategy and launch readiness for new products and capabilities, coordinating messaging, market-facing collateral, enablement, timelines, and cross-functional execution across Product, Marketing, and Sales.
• Equip Sales to communicate product value effectively by partnering with Sales Enablement to develop and maintain product messaging, demos, one-pagers, knowledge-transfer materials, and other tools that support customer conversations and prospecting.
• Ensure consistent, accurate product storytelling across the customer journey, maintaining product messaging across web, marketing channels, events, webinars, and other customer-facing touch points.
• Identify and drive opportunities to strengthen product and industry visibility, including relevant awards, certifications, sponsorships, trade shows, Cengage-hosted events, and webinars aligned to product priorities and lifecycles.

Skills

Market insights

Go-to-market strategy

Messaging development

Cross-functional collaboration

Sales enablement assets

Communication skills

Education

Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a similar field

Job description

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into compelling product messaging and GTM readiness. You will partner with Product, GTM teams, and Sales to support market-informed positioning and launch readiness across assigned products or initiatives.

You will shape the product strategy, drive roadmap priorities, and build market understanding through voice-of-customer programs, competitive analysis, and market research.