Senior Product Marketing Manager: GTM Strategy & Messaging

Cengage Group; Seattle (WA); A distancia; USD 67.000 - 87.000; Jornada completa

Descripción de la vacante

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into clear, consistent messaging and tools. You will partner with Product, GTM, and Sales to support positioning, roadmaps, and launch readiness across assigned products.

The role requires 5+ years in product marketing, strong collaboration, and proven ability to drive market-informed decisions with sales enablement assets. A base salary with incentive opportunities is offered.

Formación

• 5+ years of related product marketing experience or comparable hands‑on experience.
• Solid understanding of positioning, segmentation, and messaging across GTM.
• Ability to analyze market dynamics and translate insights into priorities.
• Strong cross‑functional collaboration with autonomy and proactive issue resolution.
• Proven track record of influencing decision‑making across teams.
• Strong written and verbal communication to develop concise product messaging.
• Experience creating sales enablement assets and demos.

Responsabilidades

• Shape product strategy and roadmap priorities with market and field insights.
• Build market and customer understanding through VOC and competitive analysis.
• Develop compelling product positioning and messaging for audiences.
• Lead go-to-market strategy and launch readiness with cross‑functional teams.
• Equip Sales with messaging, demos, and one-pagers to support conversations.
• Ensure consistent storytelling across web, channels, events, and webinars.
• Identify opportunities to raise product visibility through awards and events.

Conocimientos

Product marketing

Market analysis

Cross-functional

Communication

Sales enablement

Stakeholder influence

Messaging

Collaboration

Educación

Bachelor's degree or equivalent in Marketing/Business/Comm

Descripción del empleo

Cengage Group is seeking a Senior Product Marketing Manager to translate market insights into clear, consistent messaging and tools. You will partner with Product, GTM, and Sales to support positioning, roadmaps, and launch readiness across assigned products.

The role requires 5+ years in product marketing, strong collaboration, and proven ability to drive market-informed decisions with sales enablement assets. A base salary with incentive opportunities is offered.