Senior Product Marketing Manager, Growth & GTM

The New York Times Company; New York (NY); Hybrid; USD 168,000 - 178,000; Full time

Benefits offered by this job

Annual bonus

Restricted stock

Medical, dental & vision benefits

401(k) plan with match

Paid vacation & sick days

Tuition reimbursement

Professional development

Job summary

The New York Times Company seeks a Senior Product Marketing Manager for The Athletic in New York, NY. You will partner with product, marketing and research teams to drive acquisition, activation and retention through strategic GTM leadership and data-driven decision making.

You will define positioning, messaging and audience strategy for major launches, while collaborating with Growth Marketing, Editorial and Creative teams to ensure accurate value propositions for sports fans.

Qualifications

• 6+ years of product marketing experience with growth impact on acquisition, activation, engagement and retention.
• Expertise in go-to-market strategy and lifecycle marketing for B2C subscription apps.
• Experience using customer research, audience insights, competitive intelligence, and analytics tools.
• Experience partnering with Product, Data, Tech, and Research teams to influence roadmap decisions.
• Clear, engaging communication tailored to diverse audiences.
• Interest in sports and understanding how fans discover, follow and engage with sports coverage.

Responsibilities

• Partner with Product teams to represent customer and market perspectives in planning and roadmap decisions.
• Use research and data to identify customer needs and market opportunities for Athletic products.
• Lead end-to-end go-to-market strategy and execute major launches with positioning, messaging and channel plans.
• Translate complex product capabilities into compelling customer benefits and value propositions.
• Collaborate with Growth Marketing and Product teams across the user journey to optimize acquisition and retention.
• Define success metrics, analyze post-launch performance, and inform future strategy.
• Build narratives and presentations that align partners around customer needs and project impact.
• Foster cross-functional relationships and share best practices to improve product marketing standards.

Skills

Go-to-market strategy

Lifecycle marketing

Customer research

Analytics tools

Cross-functional collaboration

Sports fan insight

Job description

The New York Times Company seeks a Senior Product Marketing Manager for The Athletic in New York, NY. You will partner with product, marketing and research teams to drive acquisition, activation and retention through strategic GTM leadership and data-driven decision making.

You will define positioning, messaging and audience strategy for major launches, while collaborating with Growth Marketing, Editorial and Creative teams to ensure accurate value propositions for sports fans.