Growth PMM: Community News & Engagement

The New York Times; New York (NY); Hybrid; USD 139,000 - 147,000; Full time

Benefits offered by this job

Annual bonus

Restricted stock

401(k) company match

Medical/dental/vision benefits

Paid vacation

Job summary

The New York Times seeks a motivated product marketer to deepen engagement with our News product, focusing on community and sharing features in the core Times app. You will be embedded with the Community News Product team and collaborate with product, design, and newsroom stakeholders to drive daily habit and audience growth.

Reporting to the Director of Product Marketing, News, you will shape roadmaps, craft GTM strategies, and create lifecycle programs that connect readers to our journalism

Qualifications

• 4+ years in marketing, product marketing, or product management with GTM experience.
• Experience in newsroom or editorial environments is valued.
• Ability to translate brand strategy into product marketing output.

Responsibilities

• Serve as embedded product marketing lead for Community News Product team.
• Define role of commenting, community features, and sharing in the News product.
• Partner with editors and newsroom leadership to boost participation and trust.
• Develop audience segments, personas, and market opportunities.
• Create positioning, messaging, and go-to-market strategies for features.
• Lead cross-functional launches and lifecycle marketing programs.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Audience insights

Community features

Editorial collaboration

Data-driven

Project leadership

Job description

The New York Times seeks a motivated product marketer to deepen engagement with our News product, focusing on community and sharing features in the core Times app. You will be embedded with the Community News Product team and collaborate with product, design, and newsroom stakeholders to drive daily habit and audience growth.

Reporting to the Director of Product Marketing, News, you will shape roadmaps, craft GTM strategies, and create lifecycle programs that connect readers to our journalism