Senior Product Marketing Manager - Growth Analytics

Amazon Web Services (AWS); Arlington (VA); On-site; USD 147,000 - 199,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. in Arlington, VA seeks a marketing data analyst to own the analysis behind marketing decisions.

You will measure the performance of campaigns, diagnose which activities move pipeline and revenue, and build data-based recommendations for where to invest next. You will pull signals from customer research, campaign data, web analytics, and product usage, then collaborate with product management, finance, GTM, and sales to pressure-test insights and craft actionable growth

Qualifications

• 5+ years of direct experience working with customers on cloud technology adoption or 5+ years of hands-on experience with cloud architectures in technical domains.
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences.

Responsibilities

• Partner with product management and go-to-market teams to develop portfolio-level strategy and guide prioritization of marketing investment across security and observability portfolio.
• Measure how marketing initiatives perform, and diagnose which ones are driving pipeline, awareness, and revenue.
• Analyze and synthesize data from multiple sources, including direct customer feedback, to identify what is working, where to invest for the greatest return, and where to stop.
• Design experiments and measurement plans that test marketing hypotheses, and validate those hypotheses through customer research and direct customer engagement.
• Partner with our technical PMMs to turn your insights into positioning and messaging that clearly articulates the value of the portfolio to customers and helps drive demand.
• Partner with engineering, finance, go-to-market, and sales teams to build a shared view of what is working and what is not, and translate it into growth plans and recommendations for leaders.

Skills

5+ years cloud experience

Technical content delivery

Education

Bachelor's degree or equivalent

Job description

Amazon Web Services, Inc. in Arlington, VA seeks a marketing data analyst to own the analysis behind marketing decisions.

You will measure the performance of campaigns, diagnose which activities move pipeline and revenue, and build data-based recommendations for where to invest next. You will pull signals from customer research, campaign data, web analytics, and product usage, then collaborate with product management, finance, GTM, and sales to pressure-test insights and craft actionable growth