Senior Product Marketing Manager - Enterprise Enablement

k-ID; United States; On-site; USD 120,000 - 190,000; Full time

Job summary

K-ID is seeking its first dedicated product marketer to own the product marketing function, collaborating with the Head of Marketing, sales, product, and regulatory experts to turn complex regulatory requirements into compelling, enterprise-ready narratives.

This senior IC role offers high autonomy as the GTM scales, with responsibility for assets, case studies, launches, and a shared enablement library that informs every deal.

Qualifications

• 5–8+ years in B2B SaaS product marketing with an enterprise motion.
• Own sales enablement assets (battlecards, decks, win/loss programs).
• Translate a deeply technical product into buyer-level narratives; work with engineers and regulatory experts.
• Ship customer case studies end‑to‑end with measurable outcomes.
• Build product marketing from zero and scale with a remote, global team.
• Excellent writer and presenter; comfortable async collaboration; AI-assisted asset creation.

Responsibilities

• Create and maintain sales enablement assets: decks, one-pagers, use cases, and battlecards.
• Capture field plays and turn them into shared, maintained assets and training.
• Lead the enablement cadence: train sales on assets, messaging, and competitive updates.
• Translate regulatory moments into selling motions with ready assets for new markets.
• Develop outbound/SDR motions in collaboration with demand generation.
• Build competitive intelligence: battlecards and win/loss loops.
• Codify product storytelling: markitecture, per-product messaging, and use-case libraries.
• Own product content: pages and explainers; support portfolio narratives.
• Own case studies end-to-end and build a broader proof library.
• Stand up launch processes and create demo assets for deals.
• Measure enablement asset usage and impact on sales outcomes.

Skills

B2B SaaS

Sales enablement

Technical storytelling

Regulatory/compliance

AI tooling

Enterprise marketing

Job description

K-ID is seeking its first dedicated product marketer to own the product marketing function, collaborating with the Head of Marketing, sales, product, and regulatory experts to turn complex regulatory requirements into compelling, enterprise-ready narratives.

This senior IC role offers high autonomy as the GTM scales, with responsibility for assets, case studies, launches, and a shared enablement library that informs every deal.