Staff Product Marketing Manager, Gaming Platform Growth

EngineersOfAI; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Discord is seeking a strategic Staff Product Marketing Manager to lead go-to-market for our Unified Developer Platform, helping game developers grow communities and deepen player engagement. You will drive adoption through activation programs and collaborate with Business Development, Product, and Developer Relations to bring new platform capabilities to market.

You’ll define activation goals, craft messaging, and scale enablement programs across internal teams, shaping the future of Discord’s

Qualifications

• 7+ years of Product Marketing experience in B2B technology, gaming, developer platforms, SaaS, APIs, SDKs, or platform businesses.
• Experience developing and executing go-to-market strategies for technical products and driving adoption through Partnerships or other customer-facing teams.
• Experience building scalable enablement programs, including messaging, positioning, launch materials, training, playbooks, and customer collateral.
• Strong understanding of developer ecosystems, technical audiences, and translating platform capabilities into customer value.
• Excellent strategic thinking, communication, and storytelling with cross-functional influence.
• Experience in ambiguous, fast-moving environments and building new products and go-to-market motions from the ground up.
• Passion for gaming, developers, and helping partners build communities on Discord.

Responsibilities

• Develop and execute go-to-market strategies for Discord's developer platform through market research, segmentation, competitive analysis, and targeted programs.
• Lead activation initiatives across Discord's platform portfolio with differentiated messaging and go-to-market motions for game developers and publishers.
• Build and scale Business Development and Developer Operations enablement programs with training, playbooks, collateral, and tooling for internal teams.
• Define and track platform adoption goals, activation KPIs, and business metrics to improve developer adoption.
• Translate customer insights into actionable recommendations influencing product strategy and roadmap prioritization.
• Collaborate with Marketing, Developer Relations, and Communications to establish Discord's thought leadership in the gaming developer ecosystem.
• Lead cross-functional GTM planning and execution to ensure successful product launches and organizational readiness.

Skills

GTM strategy

Enablement programs

Developer ecosystems

Strategic storytelling

Cross-functional influence

Fast-paced environments

Gaming passion

Job description

Discord is seeking a strategic Staff Product Marketing Manager to lead go-to-market for our Unified Developer Platform, helping game developers grow communities and deepen player engagement. You will drive adoption through activation programs and collaborate with Business Development, Product, and Developer Relations to bring new platform capabilities to market.

You’ll define activation goals, craft messaging, and scale enablement programs across internal teams, shaping the future of Discord’s