Senior Product Marketing Manager, Core DevOps Workflows

GitLab; United States; Remote; USD 125,000 - 150,000; Full time

Job summary

An innovative company is seeking a Senior Product Marketing Manager to drive the growth of its cutting-edge DevSecOps platform. In this role, you will collaborate with cross-functional teams to create compelling messaging, develop go-to-market strategies, and advocate for customer needs. Your expertise in product marketing and understanding of developer tools will help position the company as a leader in the market. This remote opportunity offers a dynamic work environment where you can make a significant impact and contribute to the evolution of software development. Join a forward-thinking team and be part of a mission that empowers everyone to co-create the future of technology.

Benefits

Flexible Paid Time Off

Equity Compensation

Home Office Support

Growth and Development Fund

Parental Leave

Team Member Resource Groups

Qualifications

• 5+ years in product marketing or go-to-market roles focused on developer products.
• Exceptional communication skills to translate technical concepts for audiences.

Responsibilities

• Develop messaging and differentiation for GitLab's DevSecOps platform.
• Partner with marketing teams to build impactful demand generation campaigns.

Skills

Product Marketing

Go-to-Market Strategy

Communication Skills

Project Management

Developer Advocacy

Education

Bachelor's Degree

Master's Degree

Job description

GitLab is an open core software company that develops the most comprehensiveAI-powered DevSecOps Platform, used by more than 100,000 organizations. Ourmissionis to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running ouroperationson our product and staying aligned with ourvalues. Learn more aboutLife at GitLab.

Thanks to products likeDuo Enterprise, andDuo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

An overview of this role

As a Senior Product Marketing Manager for core DevOps workflows, you will work closely with our marketing, product management, engineering, and sales teams to grow the GitLab platform footprint in the market. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan for this exciting and rapidly growing product area. Senior Product Marketing Managers at GitLab are subject matter experts who can go deep on technology, market landscape and customer value for their respective product areas.

What you’ll do

Deliver the Pitch: Messaging, Positioning & Content

• Develop compelling messaging and differentiation to position GitLab as the most comprehensive, intelligent DevSecOps platform in the market
• Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
• Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
• Evangelize our platform and product capabilities at GitLab and industry events, conferences and webinars

Coach the Play: Demand gen and revenue plays

• Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
• Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
• Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue

Own the Proof: Voice of the customer & voice of the industry

• Serve as the voice of the customer, understand their pain points and align them with the GitLab value proposition
• Distill win-wires and customer success into repeatable sales motions to help scale the business
• Educate industry analysts (aka voice of the industry) on our capabilities and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
• Partner with our Business Value team to build total cost of ownership and business value calculations

Drive the Plan: Go-to-Market Strategy

• Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
• Develop customer segmentation, buyer personas and target audiences using a data-driven approach
• Partner with our monetization team to optimize route-to-market, and free to paid conversions of our GitLab product offerings, and build effective pricing and packaging collateral
• Own and drive the launch plan for upcoming core DevOps feature releases and product launches

What you’ll bring

• 5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions; familiarity with GitLab or competing DevOps products would be a huge plus
• Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences.
• Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams.
• In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community.
• Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Remote-Global

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range $110,900 — $237,600 USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See alsoGitLab’s EEO PolicyandEEO is the Law. If you have a disability or special need that requiresaccommodation, please let us know during therecruiting process.