Senior Product Marketing Manager, Content Cloud

Contentstack; Austin (TX); On-site; USD 155,000 - 175,000; Full time

Job summary

Contentstack is seeking a Sr. Product Marketing Manager to own the commercial strategy for Content Cloud, including headless CMS, DAM, and Launch.

This senior individual contributor role drives positioning, pricing, launches, and buyer narratives across enterprise markets. You will protect and grow our installed base, drive expansion from CMS to Assets and Launch, and shape the competitive strategy while collaborating with Sales, Product, and Marketing.

Qualifications

• 8-12 years of B2B SaaS product marketing experience, including at least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product.
• Hands-on enterprise DAM or content management experience, including familiarity with RFPs and complex enterprise buying processes.
• Proven experience owning pricing and packaging for a product line and confidently defending commercial decisions.

Responsibilities

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness.
• Own the renewal and expansion narrative for our largest installed base, including opportunities to grow adoption of Assets and Launch.
• Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy.
• Own pricing, packaging, ICP, and core value propositions, partnering closely with Sales, Product, and Marketing.
• Define and measure adoption goals for launches, using data and customer feedback to improve go-to-market strategies.
• Bring the voice of the customer and market into our strategy through regular customer conversations, analyst briefings, and competitive research.
• Represent Contentstack externally through live demos, webinars, customer roundtables, ContentCon, and other market-facing opportunities.
• Raise the bar for the product marketing team through mentorship, collaboration, and strategic leadership without direct management responsibility.

Skills

B2B SaaS marketing

Headless CMS

DAM experience

Pricing strategy

Go-to-market

Executive communication

Travel willingness

Job description

Contentstack is seeking a Sr. Product Marketing Manager to own the commercial strategy for Content Cloud, including headless CMS, DAM, and Launch.

This senior individual contributor role drives positioning, pricing, launches, and buyer narratives across enterprise markets. You will protect and grow our installed base, drive expansion from CMS to Assets and Launch, and shape the competitive strategy while collaborating with Sales, Product, and Marketing.