Senior Product Marketing Manager (Content Cloud)

Contentstack; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Contentstack is seeking a Sr Product Marketing Manager to own the commercial strategy for Content Cloud, including the headless CMS, DAM, and Launch. This senior IC role focuses on growth, positioning, pricing, and field readiness in a fast-moving enterprise market.

You will shape the go-to-market for expansion into assets and launches, while guiding narratives for renewal with a data-driven, customer-informed approach. Expect cross-functional collaboration and strategic leadership.

Qualifications

• Strong communication, executive presence, and influence with senior leaders across Product, Sales, Marketing.
• Hands-on enterprise DAM or content management experience including familiarity with RFPs and complex enterprise buying processes.
• Experience in positioning against incumbents and challengers and translating lessons from wins and losses.
• 8-12 years of B2B SaaS product marketing, including 4+ years marketing headless CMS, DAM, or content infrastructure.
• Proven track record of driving adoption after launch using data to optimize go-to-market.

Responsibilities

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness.
• Own renewal and expansion narratives for the largest installed base, driving adoption of Assets and Launch.
• Lead competitive strategy with battlecards, win/loss insights, and RFP/RFI support.
• Define pricing, packaging, ICP, and core value propositions in collaboration with Sales, Product, and Marketing.
• Define adoption goals for launches and use data and feedback to improve go-to-market.
• Bring voice of customer and market into strategy via customer conversations and market research.
• Represent Contentstack externally through live demos, webinars, and market-facing events.
• Raise the bar for the product marketing team through mentorship and strategic leadership.

Skills

Executive presence

Strong communication

Influence skills

Cross-functional collaboration

Product marketing

Tools

DAM experience

Enterprise CMS

Job description

Job Overview

• We are seeking an experienced and commercially-minded Sr
• Product Marketing Manager to own the commercial strategy for Content Cloud, including our headless CMS, Assets (our DAM), and Launch
• This is the largest revenue base in our portfolio and the product line where many of our customers begin their Contentstack journey
• This is a senior-level individual contributor role with significant ownership and influence
• You’ll own the product line end to end, including positioning, packaging, launches, buyer narratives, pricing, competitive strategy, and field readiness
• You’ll also help raise the bar for the broader product marketing team without directly managing them and serve as a strategic resource when the function lead is unavailable
• The role has a strong commercial focus
• You’ll help protect and grow our largest installed base, drive expansion from CMS into Assets and Launch, and shape how we compete in highly competitive enterprise markets
• You’ll also help evolve our story as Contentstack moves toward agentic experiences, using customer insights, market intelligence, and adoption data to continuously improve our strategy
• Contentstack is an AI-forward company, and we bring practical experience using AI tools and technologies to improve how we work, learn, solve problems, and drive impact
• If you’re excited by the opportunity to own a significant product line, shape how we compete in the market, and make a measurable commercial impact, we’d love to hear from you!

What you’ll be doing

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness
• Own the renewal and expansion narrative for our largest installed base, including opportunities to grow adoption of Assets and Launch
• Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy
• Own pricing, packaging, ICP, and core value propositions, partnering closely with Sales, Product, and Marketing
• Define and measure adoption goals for launches, using data and customer feedback to improve go-to-market strategies
• Bring the voice of the customer and market into our strategy through regular customer conversations, analyst briefings, and competitive research
• Represent Contentstack externally through live demos, webinars, customer roundtables, ContentCon, and other market-facing opportunities
• Raise the bar for the product marketing team through mentorship, collaboration, and strategic leadership without direct management responsibility

Requirements

• You can demo a product live and unscripted without relying on a sales engineer. This will be tested during the interview process
• You like occasional travel
• Strong communication, executive presence, and influence skills, with the ability to work effectively with senior leaders across Product, Sales, Marketing, and the executive team
• Hands-on enterprise DAM or content management experience, including familiarity with RFPs and complex enterprise buying processes
• Experience positioning against enterprise incumbents and challengers, with a track record of applying lessons from both wins and losses
• You value a collaborative, fun culture!
• Additional experience with DAM, retail/commerce, developer audiences, partner ecosystems, product-led growth, or answer engine/search optimization is a plus
• A demonstrated track record of driving adoption after launch, using data to understand what worked and what needs to change
• 8-12 years of B2B SaaS product marketing experience, including at least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product
• Deep category experience is critical
• Proven experience owning pricing and packaging for a product line and confidently defending your commercial decisions