Senior PMM, Content Cloud: Headless CMS, DAM & Launch

Contentstack; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Contentstack is seeking a Sr Product Marketing Manager to own the commercial strategy for Content Cloud, including the headless CMS, DAM, and Launch. This senior IC role focuses on growth, positioning, pricing, and field readiness in a fast-moving enterprise market.

You will shape the go-to-market for expansion into assets and launches, while guiding narratives for renewal with a data-driven, customer-informed approach. Expect cross-functional collaboration and strategic leadership.

Qualifications

• Strong communication, executive presence, and influence with senior leaders across Product, Sales, Marketing.
• Hands-on enterprise DAM or content management experience including familiarity with RFPs and complex enterprise buying processes.
• Experience in positioning against incumbents and challengers and translating lessons from wins and losses.
• 8-12 years of B2B SaaS product marketing, including 4+ years marketing headless CMS, DAM, or content infrastructure.
• Proven track record of driving adoption after launch using data to optimize go-to-market.

Responsibilities

• Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness.
• Own renewal and expansion narratives for the largest installed base, driving adoption of Assets and Launch.
• Lead competitive strategy with battlecards, win/loss insights, and RFP/RFI support.
• Define pricing, packaging, ICP, and core value propositions in collaboration with Sales, Product, and Marketing.
• Define adoption goals for launches and use data and feedback to improve go-to-market.
• Bring voice of customer and market into strategy via customer conversations and market research.
• Represent Contentstack externally through live demos, webinars, and market-facing events.
• Raise the bar for the product marketing team through mentorship and strategic leadership.

Skills

Executive presence

Strong communication

Influence skills

Cross-functional collaboration

Product marketing

Tools

DAM experience

Enterprise CMS

Job description

Contentstack is seeking a Sr Product Marketing Manager to own the commercial strategy for Content Cloud, including the headless CMS, DAM, and Launch. This senior IC role focuses on growth, positioning, pricing, and field readiness in a fast-moving enterprise market.

You will shape the go-to-market for expansion into assets and launches, while guiding narratives for renewal with a data-driven, customer-informed approach. Expect cross-functional collaboration and strategic leadership.