Senior Product Marketing Lead: Content & Sales Enablement

Viant Technology; Chicago (IL); In loco; USD 135.000 - 165.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Paid parental leave

Unlimited PTO

Descrizione del lavoro

Viant Technology in Chicago seeks a hands-on Product Marketing Manager to build and own the foundational commercial content system supporting our Sales organization. You will create pitches, playbooks, solution briefs, product guides, and proof points that translate Viant’s capabilities into clear customer stories.

Partner with Sales, Product Marketing, Product, Design, and SMEs; own content system including Highspot organization, tagging, publishing, and archiving; use interviews, Gong

Competenze

• 4–7 years of experience in product marketing, sales enablement, content management, solutions marketing, sales strategy, client strategy, or a related account-facing role.
• Meaningful experience in ad tech, programmatic advertising, digital media, a DSP, SSP, agency media, publisher technology, or a closely related field.
• Demonstrated ability to synthesize complex product, market, customer, and stakeholder inputs into a clear, compelling commercial narrative.
• Proven experience personally creating sales-facing materials, including pitches, playbooks, solution briefs, product guides, presentations, messaging frameworks, or RFP content.
• Strong understanding of how media is planned, bought, optimized, and measured.
• Excellent writing, editing, presentation, organizational, and project-management skills.
• Strong stakeholder-management skills and the ability to work effectively with Sales, Product Marketing, Product, Design, and subject-matter experts.
• Experience with Highspot or a similar content platform is preferred.
• Expertise in CTV, identity, media planning, media measurement, attribution, or omnichannel activation is a plus.
• Curiosity and comfort using generative AI tools to improve research, synthesis, writing, and content-development workflows.
• Bachelor’s degree required.

Mansioni

• Build and maintain Viant’s core commercial content portfolio, including the Viant Narrative, Agency and Vertical Pitches, sales plays, solution briefs, product guides, FAQs, proof-point libraries, and customer-facing presentations.
• Synthesize inputs from Product, Product Marketing, Sales, customers, and subject‑matter experts into clear narratives organized around customer problems, business outcomes, and relevant Viant capabilities.
• Translate Viant’s capabilities across CTV, identity, audience solutions, media planning, media buying, measurement, AI, creative, and omnichannel activation into practical, customer‑ready content.
• Partner with Sales and Sales Strategy to understand field needs, prioritize high-impact work, and turn recurring requests into scalable content and repeatable commercial plays.
• Own the commercial content system, including Highspot organization, tagging, publishing, searchability, version control, usage, and archiving.
• Use customer interviews, Gong insights, win/loss feedback, and AI‑assisted workflows to improve messaging, content quality, and the effectiveness of sales materials.

Conoscenze

Ad tech experience

Content marketing

Sales enablement

Stakeholder management

Writing & editing

Formazione

Bachelor's degree

Strumenti

Highspot

Descrizione del lavoro

Viant Technology in Chicago seeks a hands-on Product Marketing Manager to build and own the foundational commercial content system supporting our Sales organization. You will create pitches, playbooks, solution briefs, product guides, and proof points that translate Viant’s capabilities into clear customer stories.

Partner with Sales, Product Marketing, Product, Design, and SMEs; own content system including Highspot organization, tagging, publishing, and archiving; use interviews, Gong