Senior Product Marketing Manager

Applied Systems, Inc; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the Insurtech industry is seeking a Senior Product Marketing Manager to drive the marketing strategy and execution for their growing portfolio of products. This role involves collaborating across departments to ensure impactful product launches and effective messaging, suited for a professional with significant experience in B2B environments. Join a dynamic team that values your unique contributions and offers a comprehensive benefits package.

Benefits

Medical, Dental, and Vision Coverage

Holiday and Vacation Time

Health & Wellness Days

Bonus Day for Your Birthday

Qualifications

• 5-7 years’ experience in B2B product marketing organizations.
• Demonstrable experience planning and leading cross-departmental product launches.
• Strong written and verbal communication skills.

Responsibilities

• Set go-to-market priorities for products based on market intelligence.
• Support sales enablement with strategies and messaging.
• Plan and project manage marketing launches for new products.

Skills

B2B product marketing

Market intelligence

Messaging

Sales enablement

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, technology, or related field

Job description

Job Overview

Amazing Career Moments Happen Here

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable, we’re creating a place where amazing career moments are made possible.

Position Overview

We’re searching for a Senior Product Marketing Manager to join our team of product marketing professionals, responsible for the strategy, planning, and messaging required to help our products win in the market. We need a skilled B2B product marketer with experience in messaging, market intelligence, go-to-marketing planning, and launch execution. This exciting role will be collaborating cross-functionally with product management, customer experience, sales, and the broader marketing team. This role is perfect for someone who is looking to thrive on a fast-paced and rapidly evolving product marketing team. As Applied’s product portfolio and the function of product marketing expand, Applied needs product marketers that are skilled collaborators, strong writers, trusted product and market experts, and can act as internal and external champions for their products. As a key member of the team, the person selected for this role will play a huge role supporting this expansion as the product marketer for a subset of Applied’s largest agency management solutions. This is an exciting opportunity to join a team and organization undergoing transformation with the ability to contribute to the success of both.

What You’ll Do

• Strategy – In partnership with Product Management, set go-to-market priorities for your products based on market intelligence, organizational readiness, business priorities, and resources
• Messaging – Clearly communicate Applied products’ unique value propositions through formal messaging frameworks and various formats of marketing-facing content and collateral (e.g. PPTs, one-pagers, website, etc.)
• Product Launches – Plan and project manage the marketing launch of new products and releases to drive the biggest revenue and adoption impact across target markets
• Sales Enablement – Support the sales enablement team with clear strategies, GTM alignment, messaging, and resources to impact sales and partner revenue
• Market intelligence – Gather, aggregate, and synthesize voice-of-market insights across internal and external inputs (e.g., win/loss analysis, competitive intelligence, customer advisory boards, pilot programs, etc.) to inform product and go-to-market strategies
• Demand Generation – Develop messaging and support strategy of field marketing and sales/business development efforts across markets and segments
• Team – Support the growth and development goals of the product marketing discipline and organization at Applied by contributing to and adopting new processes, standards, and product marketing best practices

We’re Excited to Learn More About You

Your experience may include:

• 5-7 years’ experience in B2B product marketing organizations, with a strong preference for experience with high-growth enterprise SaaS companies
• Demonstrable experience planning and leading cross-departmental product launches, programs, and projects is required
• Strong written and verbal communication skills with experience developing differentiated product positioning, using clear language, and creating compelling narratives.
• Proven success working cross-functionally with product, sales, customer success, and multiple functions within marketing
• Substantive experience in the insurance or insurance software industry is a strong plus
• Self-starter and motivated individual who is disciplined, creative, and independent
• Bachelor’s degree in marketing, business, technology, or related field.

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!

When You Join Team Applied, You Can Expect:

A culture that values who you are and recognizes that you aren’t just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.

We flex our time together, collaborating remotely and in-person to empower our teams to work in the ways that work best for them.

A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday

Learn more about the people behind our products at https://www1.appliedsystems.com/en-us/about-us/jobs/

Your Security Matters:Our candidates’ personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official career’s portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.

EEO Statement

Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.

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