Senior Product Marketing Manager

Gilder Search Group; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading company is seeking a Senior Product Marketing Manager to drive the go-to-market strategy for public health and Medicaid solutions. This role involves crafting product narratives, developing compelling content, and ensuring effective communication with state agencies. Candidates should have a strong background in healthcare product marketing, with proven experience in developing successful strategies and messaging tailored for public sector stakeholders.

Benefits

Company match 401K

Flexible vacation policy

Company provided computer for work use

Qualifications

• 5+ years of experience in product marketing in the healthcare industry.
• Strong experience in crafting product positioning and messaging.
• Ability to work in a fast-paced environment and manage multiple priorities.

Responsibilities

• Develop and execute go-to-market strategies for healthcare solutions.
• Craft and refine product positioning and messaging.
• Lead product and solution launches with cross-functional teams.

Skills

Communication

Analytical Skills

Collaboration

Education

Bachelor’s degree in Marketing, Business, or a related field

MBA preferred

Tools

Salesforce

Marketo

Job description

United Global Technologies -null, United States

Summary

Seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our public health and Medicaid solutions. This role will be instrumental in ensuring that our solutions are effectively communicated to state agencies and public sector decision-makers. The Senior Product Marketing Manager will work closely with the product management and Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand.

Your role in our mission

• Go-to-Market Leadership: Develop and execute go-to-market strategies for healthcare and public sector solutions, ensuring clear and consistent messaging that resonates with target audiences.
• Solution Positioning: Craft and refine product positioning and messaging that differentiates solutions in the market, tailored to public health and Medicaid stakeholders.
• Content & Collateral Development: Create and manage a wide range of marketing content, including solution briefs, white papers, case studies, and presentations that support both product-level and account-based marketing efforts.
• Sales Enablement: Equip sales and account teams with the tools and training needed to effectively communicate the value of solutions, including battlecards, product presentations, and competitive analysis.
• Market & Competitive Research: Conduct market research to understand customer needs, market trends, and the competitive landscape, using insights to inform product strategy and marketing messaging.
• Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
• Launch Management: Lead product and solution launches, coordinating with cross-functional teams to ensure successful rollout and strong market adoption.
• Customer Insights & Feedback: Engage with customers, prospects, and sales teams to gather feedback and insights that inform ongoing product development and marketing strategies.
• Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

What we’re looking for

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing in the healthcare industry.
• Proven track record of developing and executing successful go-to-market strategies for complex solutions.
• Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
• Strong analytical skills, with the ability to leverage market data and insights to inform product and marketing strategies.
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
• Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

What you should expect in this role

• This is a full-time permanent regular salaried (W-2) employee position.
  • Monday through Friday work schedule (40 hours per week).
• Upward career advancement is possible and encouraged.
• Company match 401K and other benefits available within months of starting.
• Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's start date.
• Company provided computer for work use.
• This is a remote position. For remote positions employees' Broadband Internet connections, should have a minimum speed of 24MBS download and 8 MBS upload. Greater speeds will of course provide better performance.
• Video cameras must be used during all interviews, as well as during the initial week of orientation if hired.
• We are accepting applications until July 11, 2025.