Senior Product Marketing Manager New United States (Remote)

Steer CRM; Mississippi; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading company in the automotive repair industry is seeking a Senior Product Marketing Manager to spearhead go-to-market activities. This role will involve developing effective marketing strategies, driving product growth initiatives, and leveraging customer insights to enhance product offerings. The successful candidate will possess strong communication skills and a passion for the B2B SaaS landscape.

Benefits

100% employer paid medical insurance

Flexible PTO with 15 days minimum

401k

Learning Stipend

WFH Equipment

Collaborative work culture

Opportunities for career growth

Qualifications

• Minimum of 5 years of experience in product marketing.
• Strong understanding of B2B sales methodologies.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Define positioning and go-to-market strategies.
• Develop sales enablement materials.
• Track and analyze product marketing performance.

Skills

Communication

Project Management

Customer Advocacy

Education

Bachelor's degree (or similar)

Tools

Pendo

Job description

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile.

About the RoleSteer is looking for an experienced Senior Product Marketing Manager (PMM) to join our team. You will be the sole PMM to spearhead all GTM (Go-to-Market) activities, partnering with product, brand, CS, and sales to create marketing collateral to support the GTM team, and lead product growth.This role will require translating customer insight into action, clear and impactful communication, creativity, and a genuine passion for Steer’s mission and product. Your focus will be driving upsell, increasing customer engagement, and maximizing revenue opportunities.

You Will

• Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
• Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape.
• Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points.
• Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
• Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors.
• Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences.
• Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers.
• Create training materials and resources for CS and channel partners to ensure product mastery.
• Manage and optimize product launch campaigns to generate leads and drive product awareness.
• Collaborate with the content marketing team to develop engaging content that educates and informs potential customers.
• Track and analyze product marketing performance metrics and identify areas for improvement.

You Have

Must Have:

• Minimum of 5 years of experience in product marketing at a B2B SaaS company.
• Strong understanding and experience using Pendo (or similar).
• Experience working with software product organizations and a deep understanding of operating in a tech environment.
• Proven experience launching new products with a fully integrated go-to-market plan and execution.
• Strong understanding of B2B sales methodologies and customer support best practices.
• Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach.
• Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms.
• Passion for B2B SaaS and the target market's challenges.
• Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously.
• You think from a user’s point of view and want to get better at it all the time.

Nice to Have:

• Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling).
• Experience developing KB articles and other self-service resources.
• Familiarity with sales enablement tools and methodologies.
• Experience creating content for channel partners.
• Understanding of SEO best practices for internal search functionality.
  
  

Interview Process

• Case Study Presentation (60min)

We Offer

• 100% remote
• 100% employer paid medical insurance
• Flexible PTO with 15 days minimum
• 401k
• Learning Stipend
• WFH Equipment
• Chance to work with the latest technology
• A collaborative and innovative work culture
• Opportunities for career growth and development

Why Join Steer?At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence.

Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.

We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

Create a Job Alert

Interested in building your career at Steer? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Where are you located? * Select...

Do you have unrestricted authorization to work in the United States? * Select...

What are your salary expectations? *

If you have a product marketing portfolio or examples of successful product launches, please provide the link(s) here.

Do you have experience with Pendo? * Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial/ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? (select one) Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one) Select...

Are you a veteran or active member of the United States Armed Forces? (select one) Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Steer’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.