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Senior Product Marketing Manager
OutSystems
United States
Remote
USD 110,000 - 200,000
Full time
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Job summary
A leading company in AI-powered low-code development is seeking a Senior Product Marketing Manager to drive core marketing initiatives and support product positioning and growth. This role involves collaboration across teams, market insights gathering, and execution of marketing strategies to enhance product adoption and success.
Benefits
Qualifications
- 8+ years of experience in product marketing in enterprise software or SaaS.
- Experience working with sales teams to develop enablement materials.
- Demonstrated ability to craft compelling narratives.
Responsibilities
- Develop and refine product positioning and messaging.
- Contribute to go-to-market planning and execution.
- Conduct market research to understand customer needs.
Skills
Education
Job description
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There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!
Job Title: Senior Product Marketing Manager
Location: Remote - US
About OutSystems
OutSystems is the leading AI-powered low-code platform, empowering organizations to build modern, scalable applications faster and with less complexity. Leveraging cutting-edge technology, including generative AI, OutSystems transforms the software development lifecycle (SDLC), enabling businesses to innovate and thrive in the digital era.
Job Summary
As a Senior Product Marketing Manager, you will play a key role in driving the success of our platform by supporting core product marketing initiatives, including ideal customer profiles (ICP), product positioning, messaging, competitive intelligence, sales enablement tools, and go-to-market activities. You’ll work closely with product management, sales, marketing, and customer success teams to align on product strategy and ensure successful adoption and growth. This role requires hands-on experience in enterprise tech product marketing, strong communication skills, and a passion for solving the challenges of modern software development.
Responsibilities
Positioning & Messaging
- Develop and refine product positioning and messaging that resonate with IT leaders, developers, LOB leaders, and enterprise decision-makers.
- Ensure consistent messaging across all internal and external channels.
- Support sales teams’ command of message in partnership with Sales Enablement.
- Contribute to go-to-market (GTM) planning and execution for new product launches and updates.
- Partner with sales enablement teams to create compelling materials, including presentations, datasheets, battle cards, and case studies.
- Work with sales and marketing to support successful routes to market and sales strategies.
- Conduct market research to understand customer needs, market trends, and competitive dynamics.
- Assist in developing competitive positioning strategies to differentiate OutSystems from key competitors.
- Equip sales and marketing teams with actionable insights to differentiate OutSystems in the marketplace.
- Collaborate with product management to align marketing strategies with the product roadmap.
- Partner with demand generation, analyst relations, and corporate communications to drive awareness, pipeline growth, and won business.
- Track, analyze, and report on key product marketing metrics to measure the effectiveness of campaigns and initiatives.
- Bachelor’s degree in marketing, business, or a related field; MBA a plus.
- 8+ years of experience in product marketing in enterprise software or SaaS, preferably with experience in the software development or low-code space or marketing to IT/Development professionals.
- Demonstrated ability to craft compelling narratives and translate technical features into business value.
- Experience in competitive positioning and differentiation in a crowded market.
- Experience working with sales teams to develop enablement materials and drive alignment.
- Excellent communication and presentation skills.
- Comfortable representing the business at industry events.
- Analytical mindset with a focus on data-driven decision-making.
- Solid understanding of demand generation and sales cycles, and how product marketing work feeds into demand gen funnel optimizations.
- Competitive compensation and benefits.
- Opportunity to make an impact at a market-leading, innovative tech company.
- Collaborative and inclusive work environment.
- A chance to shape the future of low-code and enterprise software development.
Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software!
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesSoftware Development
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