Senior Product Marketing Manager

Fieldguide; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health

Dental

PTO

Job summary

Fieldguide is seeking a Senior Product Marketing Manager to shape our product messaging, enable the sales team, and drive demand through compelling campaigns.

You will own product positioning, GTM for launches, and cross-functional enablement, ensuring alignment across marketing, product, and sales to maximize awareness and ROI.

Qualifications

• 5+ years of product marketing experience in B2B SaaS.
• Strong storytelling and written/verbal communication skills.
• Proficiency with Google Slides/PowerPoint for presentations.
• Experience with HubSpot or other CRM platforms.
• Experience marketing to professional services firms preferred.
• Industry knowledge of assurance and advisory services, cybersecurity, or regulatory standards.
• Experience with video editing tools Camtasia, Descript, or Loom.

Responsibilities

• Define and maintain product positioning, value propositions, and messaging frameworks by persona.
• Translate product capabilities into clear customer benefits and outcomes.
• Develop GTM plans for product launches including enablement and external messaging.
• Coordinate cross-functional execution across Product, Sales, Marketing, and CS.
• Equip the sales team with tools and collateral to support selling our products.
• Train sales teams on product features, benefits, and how to effectively sell.
• Conduct customer interviews, win/loss analysis, and market research.
• Track industry trends in audit, assurance, advisory, and compliance.

Skills

B2B SaaS marketing

Product positioning

Go-to-Market planning

Sales enablement

Storytelling

Video content creation

Tools

HubSpot

Camtasia

Descript

Loom

PowerPoint

Job description

• We are seeking a dynamic and experienced Senior Product Marketing Manager to join our fast-growing marketing team
• This role will be pivotal in shaping our product messaging, enabling our sales team, and creating compelling content for our demand generation campaigns
• Product Positioning, Messaging & GTM:
• Have a clear understanding of ICP, customer pain points
• Define and maintain product positioning, value propositions, and messaging frameworks by persona (e.g., audit partners, managers, staff, ops)
• Translate product capabilities into clear customer benefits and outcomes
• Ensure consistency across the website, sales materials, lifecycle marketing, and in-product messaging
• Develop competitive differentiation and category-level storytelling
• Go-To-Market (GTM) for Product Launches:
• Partner with Product to scope launches (tiers, goals, success metrics)
• Build and execute GTM plans including internal enablement, external messaging, and customer comms
• Coordinate cross-functional execution across Product, Sales, Marketing, and CS
• Ensure launches drive awareness, adoption, and measurable impact
• Sales & CS Enablement:
• Equip the sales team with the tools and resources they need to effectively sell our products
• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team
• Drive pricing and ROI strategy and enablement for the sales team
• Train sales teams on product features, benefits, and how to effectively sell the product
• Customer & Market Insights:
• Deeply understand customer needs, jobs-to-be-done, and buying triggers
• Conduct customer interviews, win/loss analysis, and market research
• Synthesize insights into actionable recommendations for Product and GTM
• Track industry trends in audit, assurance, advisory, and compliance

Benefits

• Health
• Dental
• PTO

The ideal candidate will have a strong background in B2B SaaS marketing and a proven track record of driving successful marketing initiativesA self-starter who is comfortable with both defining and executing product marketing strategy from beginning to endProficiency with Google Slides/PowerPoint for creating presentations and sales collateralProven track record of developing and executing successful product marketing strategiesStoryteller with excellent written and verbal communication skills5+ years of product marketing experience at leading AI or B2B enterprise software organizationsIndustry knowledge of assurance and advisory services, preferably with exposure to financial audits, cybersecurity, or regulatory standardsPrior experience marketing to accounting or other professional services firms is preferredExperience with HubSpot or other CRM platforms for managing marketing campaigns and analyzing performanceProficiency with video editing tools such as Camtasia, Descript, or Loom for creating engaging video content