Senior Product Marketing Manager

Cybersecurity Marketing Society; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Sentra is seeking a Senior Product Marketing Manager to turn complex AI and data security tech into clear, differentiated stories that resonate with customers and empower our field teams. You’ll own positioning, messaging, competitive intelligence, launches, and sales enablement while partnering with Product, Sales, Customer Success, and Marketing to articulate Sentra’s value across the buyer journey.

You’ll be comfortable engaging with technical teams and customers, translating insights into

Qualifications

• 5+ years of B2B cybersecurity product marketing experience across data, cloud, or enterprise software.
• Ownership of positioning and messaging for complex technical products.
• Experience in competitive intelligence, sales enablement, and translating market insights into field guidance.
• Led product launches and cross-functional GTM programs.
• Ability to translate complex technology into clear customer value.

Responsibilities

• Positioning & Messaging: evolve messaging across Sentra’s platform and use cases.
• Competitive Intelligence: scale CI, battlecards, and field guidance.
• Product Launches & GTM: lead launches with cross-functional teams.
• Sales Enablement: create messaging and tools for the field.
• Customer & Market Insights: synthesize needs and trends for strategy.
• Content & Thought Leadership: develop compelling content and campaigns.

Skills

B2B product marketing

Messaging & positioning

Competitive intelligence

Sales enablement

Product launches

Cross-functional collaboration

Writing & presentation

Job description

Senior Product Marketing Manager

About Us

Sentra is the AI Data Readiness platform for enterprises deploying AI at scale. Sentra continuously discovers, classifies, and governs sensitive data across cloud, SaaS, data warehouses, and AI environments - giving security teams complete visibility into what AI systems can access, what they can expose, and where compliance violations exist. Unlike alternatives that copy data to vendor clouds or require customer-managed outpost infrastructure, Sentra provisions epoxy scanners directly inside the customer's environment, delivering petabyte-scale classification at a fraction of the cost. Trusted by Lyft, SoFi, Munich RE, PennyMac, Glovo, and others.

About the Role

We’re hiring a Senior Product Marketing Manager who can turn complex technology into clear, differentiated stories that resonate with customers and help our field teams win.This is a highly visible, hands-on individual contributor role with significant ownership across positioning and messaging, competitive intelligence, product launches, and sales enablement. You’ll work closely with Product, Sales, Customer Success, and the broader Marketing team to shape how we bring our platform and capabilities to market and how we communicate Sentra’s value throughout the buyer journey.You’ll be comfortable going deep with technical teams, engaging directly with customers and sellers, and turning what you learn into simple, compelling messaging that differentiates Sentra in the market.

What You’ll Do

Positioning & MessagingHelp lead and evolve positioning and messaging across Sentra’s platform, products, and key use cases. Translate complex technical capabilities into clear, differentiated customer value and ensure our messaging resonates with both technical and business audiences.

Competitive IntelligenceScale our competitive intelligence program, including competitive positioning, battlecards, objection handling, and field guidance. Stay close to the market and our sales organization to understand how competitors are positioning, where we win and lose, and what our field teams need to navigate competitive opportunities.

Product Launches & GTMLead product launches and key GTM initiatives, partnering cross-functionally with Product, Sales, Customer Success, and Marketing to develop messaging, enablement, launch plans, and execution. Ensure teams understand not only what we’re launching, but why it matters to customers and how to take it to market.

Sales EnablementCreate the messaging, tools, and training our field teams need to sell effectively. Partner closely with Sales to understand what resonates with buyers, where deals get stuck, and where additional messaging, competitive intelligence, or enablement can improve execution.

Customer & Market InsightsStay close to customers, prospects, sellers, and the broader market to understand evolving needs, buying drivers, objections, and trends. Bring those insights back into Product, Marketing, and GTM decisions and help ensure the voice of the customer is reflected in our strategy and messaging.

Content & Thought LeadershipPartner with the broader Marketing team and executives to translate Sentra’s point of view into compelling content, campaigns, customer stories, and thought leadership. Help make complex data security and AI challenges understandable and relevant to our target audiences.

• What We’re Looking For5+ years of B2B cybersecurity product marketing experience in data, cloud, or enterprise software
• Demonstrated ownership of positioning and messaging for complex technical products
• Strong experience in competitive intelligence, sales enablement, and translating market insights into actionable field guidance
• Proven experience leading product launches and cross-functional GTM programs
• Ability to understand complex technology and translate it into simple, compelling customer value
• Strong customer and market orientation, with experience engaging directly with customers, prospects, and sales teams
• Excellent writing, storytelling, presentation, and communication skills
• Ability to influence and collaborate effectively across Product, Sales, Customer Success, Marketing, and executive stakeholders
• Comfortable operating independently and taking ownership while collaborating closely across teams
• Able to think strategically while remaining highly hands-on in a fast-moving startup environment
• Experience in data security, DSPM, DLP, cloud security, AI security, or data governance is a strong plus.

• What Success Looks LikeStrong, differentiated positioning across Sentra’s key products, capabilities, and use cases
• Competitive intelligence and tools that help Sales navigate and win active opportunities
• Well-executed product launches and GTM programs with strong cross-functional alignment
• Clear and consistent messaging across Sales, Marketing, Product, and Customer Success
• Customer and market insights that meaningfully inform product and GTM decisions
• Field teams that are better equipped to articulate Sentra’s differentiation and value
• Content and thought leadership that make complex data security and AI challenges easier for the market to understand