Director of Global Product Marketing

Evolv Technology; Waltham (MA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Quarterly perks stipend

Unlimited PTO

401k match

Equity ownership for employees

Calm subscription

Flexible working

Tuition reimbursement

Job summary

Evolv Technology seeks a Director of Global Product Marketing to define and own the positioning, messaging, and go-to-market narratives for a portfolio of AI-powered security solutions. The role spans core product marketing, new product GTM strategy, and global expansion to help buyers understand Evolv’s unique value and to empower sales teams worldwide.

You will translate complex capabilities into compelling, compliant claims, develop buyer-ready proof assets, and build scalable enablement

Qualifications

• 8-10 years in product marketing or related B2B technology experience.
• Experience launching products and enabling growth across multiple markets or regions.
• Security, SaaS, AI/ML, or hardware-enabled software experience is a plus.

Responsibilities

• Define and execute GTM strategy for new products, features, and expansions.
• Develop positioning, messaging, and proof assets to drive buyer understanding and sales readiness.
• Create battlecards, comparison content, and sales plays to differentiate Evolv in competitive markets.
• Partner with Product, Sales, BD, Solutions, and Legal/Compliance to strengthen claims and enablement.

Skills

Product marketing leadership

Storytelling

Executive communication

Cross-functional collaboration

Job description

• We are looking for a global product marketing leader who can make Evolv’s value unmistakable across products, markets, and regions
• This role will turn complex product capabilities, performance proof points, customer outcomes, and competitive intelligence into clear, compelling stories that help buyers understand why Evolv wins and help the sales team win more often
• The Director, Global Product Marketing will help define the next chapter of product marketing at Evolv
• The role is anchored in three core areas of responsibility: core product marketing, new product/GTM strategy, and global expansion
• You will own positioning, messaging, launch strategy, product proof, and market expansion narratives for a growing portfolio of AI-powered security solutions, helping customers, partners, analysts, and sellers understand Evolv’s value in existing and emerging markets
• Own Evolv’s core product and portfolio positioning across product, vertical, buyer-persona, and expansion narratives, ensuring a clear and consistent story across hardware, software, analytics, AI-powered capabilities, integrations, and future offerings
• Translate technical capability into clear, proactive, compliance-aware claims that are easy for sellers, executives, media, partners, and buyers to repeat
• Build and maintain buyer-ready proof assets, including performance briefs, testing summaries, integration briefs, verticalized brochures, customer proof, analyst-ready explanations, and evaluation guides
• Create and maintain competitive battlecards, comparison frameworks, objection-handling guidance, win/loss summaries, and sales plays that move conversations from reactive defense to confident differentiation
• Partner with Product, Sales, BD, Solutions, Customer Success, Communications, and Legal/Compliance to identify proof gaps, buyer questions, procurement friction, and opportunities to strengthen claims and enablement
• Lead go-to-market strategy and commercialization planning for new products, feature releases, integrations, solution packaging, and priority portfolio expansion initiatives
• Create a repeatable GTM playbook that aligns Product Management, Demand Gen, Field Marketing, BD, Sales, Customer Marketing, Communications, and Customer Success around launch goals, messages, assets, training, and measures of success
• Turn product roadmap priorities, customer feedback, demos, operator workflows, and product requirements into launch narratives, campaign hooks, readiness materials, FAQs, and sales enablement
• Develop adoption and expansion messaging that helps existing customers understand the value of additional products, capabilities, and workflow enhancements across the Evolv portfolio
• Create feedback loops to evaluate asset adoption, seller confidence, buyer response, competitive impact, product adoption, and revenue contribution
• —-Success in the Role: Performance Outcomes—-
• —-In the first 30 days, you will:
• Build relationships with Sales, Product Management, Customer Success, Support, Legal/Compliance, Marketing, and regional stakeholders to understand business priorities, product roadmap, market opportunities, and global expansion needs
• Immerse yourself in the Evolv portfolio, including Express, eXpedite, MyEvolv, Insights, integrations, and emerging products, to understand customer value, adoption drivers, and expansion opportunities
• Audit current messaging, positioning, competitive assets, product proof, launch materials, website content, and regional enablement needs to identify opportunities to strengthen differentiation and support growth
• Develop an initial view of buyer journeys, customer expansion paths, new product commercialization needs, competitive dynamics, global market requirements, and key gaps in the current go-to-market strategy
• Align with Marketing and Product leadership on product marketing priorities, operating rhythms, success metrics, and expectations across the three core areas of responsibility
• —-Within 90 days, you will:
• Deliver recommended updates to Evolv’s messaging and positioning framework so it clearly communicates value across core products, new offerings, integrations, analytics, AI-powered capabilities, and customer outcomes
• Establish a stronger core product marketing operating rhythm for messaging, proof-point development, competitive enablement, sales readiness, claims governance, and buyer education
• Create a scalable GTM process for new product launches, feature releases, integrations, solution packaging, and cross-functional commercialization planning
• Build the foundation for global expansion messaging and enablement, including market-specific narratives, seller/partner assets, buyer questions, proof needs, and regional feedback loops
• —-Within 12 months, you will:
• Establish Product Marketing as a strategic growth function that influences portfolio strategy, product adoption, customer expansion, global market entry, and market leadership
• Build and maintain a robust library of customer proof points, competitive insights, analyst perspectives, launch assets, global expansion narratives, and outcome-based messaging that supports sellers, executives, partners, and marketers
• Lead go-to-market strategy and commercialization for major product launches, portfolio innovations, and priority expansion opportunities
• Drive measurable improvements in seller readiness, launch effectiveness, competitive positioning, asset adoption, multi-product growth, and global market enablement
• Help strengthen Evolv’s position from a category-defining security screening provider to a broader AI-powered security technology platform through compelling storytelling, customer evidence, and successful product adoption
• Contribute to revenue growth by improving sales confidence, competitive win rates, buyer education, expansion readiness, and market perception of Evolv as a category leader
• You will report to our Chief Marketing Officer, and currently manage one direct report. You will work closely with Product Management, Sales, Business Development, Customer Success, Communications, regional stakeholders, and Legal/Compliance
• The team culture is based on trust, collaboration, accountability, curiosity, and productive urgency. We value people who simplify complexity, challenge assumptions, listen carefully to the field, and take pride in helping the company win the right way

Benefits

• $150 Quarterly Perks Stipend: All employees receive a quarterly stipend to help cover the cost of the perks that are most meaningful to them.
• Unlimited PTO: Evolv encourages employees to maintain a healthy work-life balance with our unlimited paid time off policy.
• 401k Match: Secure your future with our generous 401k matching program.
• Equity: At Evolv, every employee is a shareholder and can share in our collective success.
• Calm Subscription: Access Calm’s premium wellness and meditation resources to support your mental health.
• Flexible Working: Enjoy the flexibility to work in a way that suits your lifestyle and commitments.
• Tuition Reimbursement: Pursue further education and professional development with our tuition reimbursement program.

Exceptional writing, storytelling, and executive communication skills; able to create content that is clear enough for non-technical buyers and credible enough for security expertsComfort working with data, customer proof, market research, and feedback loops to strengthen claims and improve enablement effectivenessProven ability to translate complex technical products into clear, differentiated positioning and buyer-ready content8-10 years of product marketing, platform marketing, solution marketing, category marketing, sales enablement, or related B2B technology experience, with a demonstrated track record of launching new products, driving adoption, supporting portfolio expansion, and enabling growth across multiple markets or regions domestically and globally; security, SaaS, AI/ML, hardware-enabled software, or public-sector/enterprise buying experience and/or security industry experience is a plusManage direct reports, and ability to operate as a strategic, hands-on leader: able to set direction, align cross-functional teams, and produce high-quality assets quicklyStrong judgment: bold enough to sharpen the story, disciplined enough to keep claims accurate, contextualized, and defensibleExperience partnering with Product Management, Sales, RevOps, Demand Gen, Customer Success, Communications, and Legal/ComplianceStrong competitive marketing instincts with experience building battlecards, objection-handling, comparison content, and sales plays