Senior Product Marketing Manager

Premier Talent Partners; United States; On-site; USD 135,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Paid holidays

Job summary

A leading recruitment agency seeks a Product Marketing Manager to lead messaging, go-to-market strategies, and sales enablement in the United States. The ideal candidate will have extensive experience in B2B SaaS product marketing, with a focus on developing robust narratives for enterprise clients. Responsibilities include building a proof library, managing product launches, and aligning campaigns to enterprise strategies. Compensation is competitive, ranging from $135,000 to $180,000, with benefits subject to eligibility requirements.

Qualifications

• 6–10+ years in B2B SaaS product marketing, enterprise preferred.
• Experience in vertical SaaS, AI, workflow automation, contact center, or insurance tech preferred.
• Bonus if you come from an InsurTech company.

Responsibilities

• Own core positioning and persona-specific adaptations.
• Lead launch strategy and rollout for new capabilities.
• Develop and maintain the enterprise deal kit.
• Build and scale a proof library with case studies and ROI narratives.

Skills

B2B SaaS product marketing

Strong narrative builder

Excellent writing and deck creation

ROI and commercially-minded

Proven cross-functional operator

Job description

Own how company is positioned, packaged, and sold. You’ll lead messaging, GTM plays, sales enablement, proof/ROI, launches, and competitive intelligence—equipping Sales and Customer Success to win and expand enterprise deals.

Reports to the VP of Marketing; partners closely with Product, Sales, CS, Growth, Events, and RevOps.

Core Responsibilities

1. Messaging & Category Narrative

• Own core positioning and persona-specific adaptations (CIO/CISO, Claims, Service, COO/CFO, Distribution)
• Evolve and maintain the “System of Action for Insurance” narrative
• Ensure consistency across web, decks, outbound, and campaigns
• Build and maintain 2–3 core enterprise plays
• Define target buyers, pain points, proof points, objections, and stage-specific assets
• Align campaigns and events to these plays
• Develop and maintain the enterprise deal kit (decks, 1-pagers, ROI models, security narratives, objection guides)
• Support onboarding, training, and content adoption
• Reduce friction in security and procurement cycles

4. Proof, ROI & Customer Stories

• Build and scale a proof library (case studies, proof cards, ROI narratives)
• Standardize how outcomes are communicated (revenue, cost, CX impact)

5. Product Launches

• Lead launch strategy and rollout for new capabilities
• Own internal enablement and external messaging
• Own battlecards, win/loss insights, and market tracking
• Maintain a trusted source of truth for Sales

Success (First 90–180 Days)

• Clear messaging framework adopted across teams
• 2–3 complete GTM plays live
• Battlecards embedded in sales motion
• Steady cadence of proof and case studies

Impact Metrics

• Enablement adoption and seller feedback
• Competitive win-rate improvements
• Proof assets shipped and used in pipeline

Profile

• 6–10+ years in B2B SaaS product marketing, enterprise preferred. (Bonus if you come from an InsurTech company)
• Strong narrative builder for technical, regulated buyers
• Excellent writer and deck creator
• ROI- and commercially-minded
• Proven cross-functional operator

Experience in vertical SaaS, AI, workflow automation, contact center, or insurance tech preferred.

Compensation Range: $135,000-$180,000

Benefits: Eligible employees may have access to benefits including medical, dental, vision, paid time off, paid holidays, and other company-sponsored programs, subject to eligibility requirements. (If this is a contract role: This position is not eligible for company-sponsored benefits unless otherwise required by law.)

We do consider applications from qualified candidates with prior arrests and conviction records, in accordance with applicable regulations.

Work authorization: At this time, we are unable to offer employment sponsorship.