Senior Manager, Enterprise Marketing

SimplePractice; United States; On-site; USD 135,120 - 168,900; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan with company match

Flexible Time Off (FTO)

Mental health resources

Tuition reimbursement

Job summary

SimplePractice is seeking a Senior Manager, Enterprise Marketing to define and execute high-impact marketing programs for enterprise buyers. This role emphasizes collaboration with Product Marketing to shape the enterprise strategy and bring it to life.

The ideal candidate has 7+ years of B2B marketing experience, particularly with payer organizations. Responsibilities include driving campaigns, building event narratives, and influencing cross-functional teams. A competitive benefits program and a base salary range of $135,120 — $168,900 USD are offered.

Qualifications

• 7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations.
• Ability to independently build and execute marketing programs in ambiguous environments.
• Experience partnering closely with sales, partnerships, or business development teams.

Responsibilities

• Partner with GM of Enterprise to define go-to-market priorities.
• Build and execute campaigns targeting payers and healthcare systems.
• Own messaging and strategy for enterprise events and programs.

Skills

B2B enterprise marketing experience

Experience marketing to enterprise healthcare buyers

Strong strategic thinking

Exceptional writing and storytelling skills

Job description

The Role

We're building our enterprise business from the ground up and this role will help define how we go to market. You will partner closely with Product Marketing, who owns enterprise positioning and core narrative development, while you bring that strategy to life through high-impact programs, channels, and experiences.

As Senior Manager, Enterprise Marketing, you will be the channel marketing lead for our enterprise segment, working directly with the GM of Enterprise and Senior Manager, PMM to translate strategy into high-impact programs. This is a zero-to-one role: you'll help shape the narrative, build the playbook, and execute the highest-leverage initiatives to reach and convert executive buyers across payer organizations, health plans, and strategic partners. You are accountable for bringing enterprise strategy to life in market, through programs, experiences, and assets that reach and influence executive buyers.

This is a highly autonomous role for a builder who thrives in ambiguity, knows how to prioritize ruthlessly, and can both think strategically and execute end‑to‑end. You will focus on the highest-impact opportunities, not try to do everything.

Responsibilities

• Partner with the GM of Enterprise and Senior Manager, PMM to define go‑to‑market priorities and identify the highest‑leverage marketing opportunities
• Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems
• Translate product positioning (developed by Product Marketing) into a focused, channel‑level marketing strategy
• Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press, etc.) based on impact rather than volume
• Design and execute high‑impact marketing programs that engage and influence enterprise buyers
• Bring enterprise strategy to life through events, campaigns, and targeted experiences
• Ensure all programs are cohesive, high‑quality, and aligned to core messaging
• Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
• Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
• Ensure messaging is applied consistently and effectively across all enterprise touchpoints
• Own the strategy and execution for enterprise events, including industry conferences and executive‑level experiences (e.g., dinners, roundtables)
• Identify where we should show up and why, balancing visibility, access, and ROI
• Develop compelling event narratives and materials that resonate with senior buyers
• Partner with the web team to stand up enterprise‑focused landing pages
• Own messaging and structure to ensure clarity and relevance for enterprise audiences
• Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
• Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
• Advocate for enterprise needs while working collaboratively to get work done

Desired Skills & Experience

• 7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
• Experience operating in early‑stage, zero‑to‑one, or new segment build environments (e.g., first or second marketer supporting a new business line)
• Proven ability to independently build and execute marketing programs in ambiguous environments
• Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
• Exceptional writing and storytelling skills, especially for executive audiences
• Experience partnering closely with sales, partnerships, or business development teams
• Ability to influence without authority and navigate cross‑functional organizations with constrained resources

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

Compensation

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The amount below represents the expected annual base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job‑related factors.

Base Compensation Range: $135,120 — $168,900 USD