Marketing Lead

Crossing Hurdles; San Francisco (CA); On-site; USD 190,000 - 220,000; Full time

Job summary

An innovative startup based in San Francisco seeks a Marketing Leader to take ownership of brand and product marketing strategies. This role demands over 5 years of marketing leadership experience, with a strong focus on product marketing in software or fintech. Responsibilities include leading website rebuilds, developing multi-channel campaigns, and creating sales enablement materials. Ideal candidates are organized, creative, and able to thrive in dynamic environments. Join a rapidly growing Series A company dedicated to transforming the insurance underwriting process.

Qualifications

• 5+ years in a marketing leadership role at a software, insurance, or fintech business.
• 2+ years in a product marketing specific role.
• Direct experience with life cycle/ABM/partner marketing.

Responsibilities

• Own and evolve the brand narrative and external positioning.
• Lead the full website rebuild for messaging and UX.
• Develop multi-channel campaigns including digital and product launch strategies.
• Translate product features into compelling go-to-market messaging.
• Create sales enablement materials to support business development.
• Identify unique events that drive brand awareness and growth.

Skills

5+ years in marketing leadership

Product marketing experience

Strong business acumen

Copywriting abilities

Design sense

Project management

Education

Bachelor's or Master's degree

Job description

Base pay range

$190,000.00/yr - $220,000.00/yr

Type

Full-Time

Compensation

$190k - $220k + Equity

About Company

Our client is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Their products are supported by a full‑stack platform purpose‑built to launch and support everything from submission intake to policy issuance. Company leverages its technology to make quick, informed, underwriting decisions. Finally, they pair their insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.

About Role

We’re looking for the first marketing leader. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth. In this role you will work cross‑functionally with our insurance, underwriting, product, and engineering teams to take ownership of the brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.

The dream candidate

• 5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business.
• 2+ years in a product marketing (PMM) specific role.
• Direct experience with life cycle / ABM / partner marketing.
• Bachelor’s or master’s degree (or relevant work experience).
• Strong business acumen and willingness to operate in unstructured environments where you’ll own projects independently.
• Willingness to create and own copywriting.
• Strong sense of design.
• Organized and have the ability to manage multiple tasks/projects simultaneously.

Key Responsibilities

• Own and evolve the company's brand narrative and external positioning.
• Lead a full website rebuild, including messaging, UX, and conversion optimization.
• Develop and execute multi‑channel campaigns, including digital, field, and product launch strategies.
• Translate internal capabilities and product features into clear, compelling go‑to‑market messaging.
• Create sales enablement materials and support business development efforts across stakeholder groups.
• Identify and execute unique events or customer experiences that drive brand awareness and growth.
• Be accountable for growth‑focused KPIs and build a measurable marketing engine.
• Manage external vendors or agencies as needed (e.g., for the website relaunch).

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Insurance and Software Development