Senior Product Marketing Manager

Aligned; United States; Remote; USD 150,000 - 170,000; Full time

Job summary

Aligned, a leader in buyer enablement, is looking for a Sr. Product Marketing Manager to develop its marketing strategy. In this remote role, you'll collaborate across teams to refine messaging, build essential resources for sales, and innovate approaches to streamline marketing, ensuring customer success and clarity across all touchpoints.

Benefits

Medical insurance

Flexible hours

Autonomy

Innovation mindset

Qualifications

• Experience in product marketing within a B2B SaaS or PLG setup.
• Ability to work autonomously and cross-functionally.
• Creative storytelling combined with analytical skills.

Responsibilities

• Evolve core messaging and positioning for marketing materials.
• Create essential sales enablement tools and training materials.
• Drive go-to-market strategies for new features.

Skills

Product Marketing Management

B2B SaaS

Data-Driven Decision Making

Storytelling

Competitive Intelligence

Cross-Functional Collaboration

Job description

This range is provided by Aligned. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $170,000.00/yr

Direct message the job poster from Aligned

Remote, North America(Eastern or Central Time Zones preferred)

About Aligned:

Aligned is the buyer enablement platform that helps modern B2B revenue teams close deals faster by solving the real problem: buying complexity.

The biggest reason deals stall isn’t bad sales execution: it’s buyer friction. More stakeholders, longer sales cycles, and greater budget scrutiny mean buyers struggle to evaluate, gain internal buy-in, and get a deal approved.

Aligned removes these roadblocks by giving sellers and buyers a single shared space – one link with every decision resource, stakeholder, and next step in one place.

With real-time signals, mutual action plans, and embedded deal playbooks, Aligned helps AEs drive deal momentum, reduce ghosting, and close with confidence – all while enabling their buyers to win.

About the role:

We’re looking for a sharp, scrappy, and strategic Sr. Product Marketing Manager to build our product marketing engine from the ground up. You’ll be the first PMM at a high-growth, PLG startup that’s scaling fast – and your fingerprints will be all over how we position, launch, and scale our product.

You won’t just write the narrative – you’ll expand on a strong one already in motion, partnering closely with our founder, product, sales, customer success, and marketing teams to bring consistency, clarity, and power to every touchpoint across the buyer journey. If you love switching between big-picture strategy and fierce execution, keep reading.

What you’ll own :

• Positioning & Messaging: Evolve our core story (already strong, thanks to our founder) and roll it out consistently across our marketing, product, sales decks, and more.
• Sales & CS Enablement: Build the toolkit our teams need to win. Think: battlecards, one-pagers, objection-handling docs, and training materials.
• Product-Led Growth GTM: Partner with our product growth team to support self-serve users with great onboarding, messaging, and in-product clarity.
• Product Launches: Help drive GTM for new features – working cross-functionally to ensure internal teams and customers are in sync.
• Competitive Intelligence: Build a tight, actionable feedback loop that keeps us aware of the market and ahead of the pack.
• Audience Obsession: Deeply understand our users and buyers – what makes them tick, what they struggle with, and how we can help them win.
• Cross-Functional Glue: Collaborate with Product, Sales, CS, and Marketing to align messaging with real customer needs and internal goals.
• Marketing Flexibility: You’re joining a current marketing team of one – so you’re down to flex into writing landing pages, helping with campaign copy, or whatever else is needed to make the machine hum.

In the first 6 months, you’ll:

• Refresh and create consistency of our positioning across the website, sales materials, and product – anchored in voice-of-customer research and competitive insights.
• Partner with product growth to audit and improve our onboarding enablement flows for self-service users.
• Solidify a product marketing roadmap that aligns with product priorities and fuels the marketing campaign calendar.
• Take over ownership of our competitive intel program – starting with battlecards, market analysis, and a lightweight feedback loop.
• Lead one feature GTM from strategy to rollout – crafting the messaging, internal enablement, and launch assets

You might be a fit if:

• You’ve done PMM in a B2B SaaS and/or PLG environment – and love playing at the intersection of product, growth, and go-to-market.
• You can self-start in ambiguity, work cross-functionally, and keep multiple trains moving with minimal direction.
• You’re equal parts creative storyteller and data-driven decision maker.
• You genuinely care about your audience and love helping them win.
• You’re the kind of person who builds the doc before someone asks for it.
• You execute. Period.
• Have worked at an early-stage startup and helped build something from 0 → 1.
• Have experience marketing to sales personas (especially AEs or sales leaders).
• Have supported both PLG and sales-led motions and can flex messaging across segments.
• Have run voice-of-customer research and turned it into compelling copy or positioning.
• Can write landing page copy that converts and internal docs that align.
• Love experimenting with messaging and learning through feedback/data

We’re a startup in scale mode – and we’re growing fast. We’ve already built momentum, a powerful product, and an engaging narrative. Now we’re looking for someone to scale the story, help more GTM teams find success, and build the foundation of product marketing here.

Remote-first, flexible hours: Core teams are primarily based in Tel Aviv, Israel, and North America. We care more about outcomes than 9-5 availability.

Thoughtful storytelling culture: narrative is in our DNA – you’ll expand it across every customer touchpoint.

️ Your voice matters: Be part of strategic conversations, not just handed deliverables.

High ownership: You’ll have full autonomy to shape the function and make your mark.

Innovation mindset: We’re always pushing the edge of what’s possible – experiment is encouraged, not just allowed.

You’ll be joining a small, driven team where you’ll get autonomy, room to test bold ideas, and the chance to make real impact.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development and IT Services and IT Consulting

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Inferred from the description for this job

Medical insurance

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