Senior Product Marketing Manager

UpGuard; San Francisco (CA); Remote; USD 160,000 - 173,000; Full time

Job summary

UpGuard is seeking a Senior Product Marketing Manager to drive growth for its Trust Exchange product. This role requires expertise in market research, product positioning, and execution of creative marketing campaigns. Join a leading tech company focused on customer satisfaction and innovative marketing strategies.

Benefits

Monthly Lifestyle subsidy

WFH set-up allowance

$1500 annual Learning & Development allowance

Generous Annual Leave/PTO allowances

18 weeks paid Parental Leave

Top spec hardware provided

Generative AI subsidy

Qualifications

• 4+ years of experience in product marketing in B2B SaaS.
• Experience with early-stage products and customer discovery.
• Ability to engage with customers to understand their pain points.

Responsibilities

• Conduct market research and competitive analysis.
• Define product positioning and messaging.
• Plan and execute marketing campaigns for product launches.

Skills

Product Marketing

Market Research

Data-Driven Decision Making

Customer Insight Analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Hubspot

Mixpanel

Job description

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Who are we?

UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Why are we hiring for this role?

As our Senior Product Marketing Manager, you will be pivotal in driving the evolution and growth of our Trust Exchange product. You’ll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging, lead the planning and execution of product launches, and partner with our broader marketing team to activate campaigns for your product line.

What will you accomplish?

• Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
• Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
• Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
• Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
• Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
• Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences
  
  

What will you bring?

• 4+ years of product marketing experience in B2B SaaS product marketing
• Familiar with working on early-stage products and driving early customer discovery
• A passion for connecting with customers and understanding pain points
• Can hold your own in conversations with our Product and executive team
• You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
• You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
• We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work
  
  

What would give you an edge?

• A strong grasp of cybersecurity
• Familiarity with product-led go-to-market motions
• Experience at a growth-stage tech company
  
  

What's in it for you?

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance
• Generous Annual Leave/PTO allowances: time to recharge your batteries
• 18 weeks paid Parental Leave: irrespective of parenting role
• Personal Leave allowance: this includes sick & carer’s leave
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top spec hardware: all team members will be provided with top-spec laptops for their role
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work
  
  

$160,000 - $172,174 a year

UpGuard is a Certified Great Place to Work in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC .

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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