Senior Product Marketing Manager

Freshworks Inc.; San Mateo (CA); On-site; USD 189,000 - 272,000; Full time

Job summary

An innovative company is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for its Employee Experience products. This hybrid role focuses on enhancing sales success through effective product positioning and market insights. You will collaborate with sales and product teams to translate buyer personas into actionable strategies that drive revenue growth. With a commitment to a people-first approach, you will help shape the future of enterprise software, making impactful contributions to customer and employee experiences. Join a dynamic team where your insights will directly influence product development and market success.

Benefits

Medical, dental, and vision insurance

Flexible time off

Commuter benefits

Wellness benefits

Adoption and parental leave benefits

Qualifications

• 10-13 years of B2B SaaS product marketing experience.
• Proven track record of developing compelling messaging and sales enablement materials.
• Strong understanding of employee experience and IT service management.

Responsibilities

• Gather and analyze market insights from sales teams and customers.
• Partner with sales teams on high-priority opportunities.
• Shape go-to-market strategy based on market intelligence.

Skills

B2B SaaS product marketing

Go-to-Market strategy

Market insights analysis

Sales enablement

Strategic thinking

Cross-functional communication

Data-driven decision making

Education

Bachelor's degree in Marketing or related field

MBA or advanced degree preferred

Tools

Salesforce

Google Analytics

Market research tools

Job description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

Freshworks is looking for a Senior Product Marketing Manager to execute the go-to-market strategy for our Employee Experience line of products. Reporting to the Senior Director, Product Marketing, you will focus on accelerating sales success through effective product positioning, market insights, and sales enablement. In this role, you will support the sales organization in key deals, gather critical market and field insights, and lead high-visibility enablement efforts to drive adoption of new messaging and sales plays. You will act as the bridge between our sales and product teams, bringing a deep understanding of our buyer personas to help achieve our revenue and adoption goals.

Please note: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday).

Key Responsibilities:

Establish systematic processes to gather, analyze, and distribute market insights from sales teams, customers, and industry sources

Conduct regular field listening sessions to understand sales challenges and success stories

Translate field intelligence into actionable insights for product strategy and positioning

Monitor market trends and competitive landscape, providing regular updates to internal stakeholders

Sales Support & Strategic Opportunity Development

Partner directly with sales teams on high-priority opportunities, providing customized messaging, competitive positioning, and value proposition articulation

Collaborate with demand generation and sales programs teams to develop the messaging, value proposition and enablement that power strategic pipeline campaigns

Create compelling sales narratives and messaging guides that enable more effective prospecting conversations

Contribute product marketing expertise to campaign planning sessions to ensure messaging resonates with target buyer personas

Strategic Initiatives & GTM Alignment

Co-develop quarterly OKRs and long-term marketing strategy in collaboration with product marketing leadership

Partner with product management to ensure market feedback influences product roadmap decisions

Collaborate with marketing teams to ensure alignment on campaigns and demand generation programs

Shape go-to-market strategy based on market intelligence and customer insights

Deliver hands-on execution of launch activities in local time zones, adapting messaging and materials based on immediate field feedback

Qualifications

Experience: 10-13 years of B2B SaaS product marketing experience, with at least 5-7 years focused on enterprise software solutions

Go-to-Market expertise: Proven track record of developing compelling messaging, positioning, and sales enablement materials that drive measurable business results

Strategic thinking: Demonstrated ability to connect market insights with business strategy and translate complex technical capabilities into clear customer value propositions

Industry insight: Strong understanding of employee experience, IT service management, and/or related enterprise software categories, with insight into evolving IT priorities

Cross-functional influence: Excellent communication skills and proven ability to influence stakeholders across product, sales, and marketing without formal authority

Field engagement: Experience providing real-time support and guidance to sales teams during critical customer engagements and product launches

Data-driven approach: Ability to use analytics and market feedback to continuously refine messaging effectiveness and go-to-market strategies

Consulting background: Experience in a consulting role, with demonstrated ability to quickly understand business challenges, develop strategic recommendations, and communicate effectively with stakeholders at all levels

Additional Information

Please note: This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday).

This role is based in the San Francisco Metro Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package
$189,100- $271,860 USD Base Salary + Variable Compensation

Freshworks Benefits:Freshworksoffers multiple options for medical, dental, vision, disability and life insurance.Flexible time off (plus paid US holidays), commuterbenefits (attached to a flexible spending account) and wellnessbenefitsare also offered.Freshworksalso offers adoption and parental leavebenefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.