Senior Product Marketing Manager

Abnormal Security; United States; Remote; USD 170,000 - 200,000; Full time

Job summary

An innovative cybersecurity company is seeking a Senior Product Marketing Manager to enhance its market presence. This role involves crafting strategic messaging, leading product launches, and collaborating with sales and marketing teams to drive demand. The ideal candidate will have extensive experience in B2B SaaS cybersecurity, a strong technical background, and excellent communication skills. Join a forward-thinking firm committed to customer success and make a significant impact in the cybersecurity space.

Benefits

Bonuses

RSUs

Health Benefits

Flexible Work Hours

Qualifications

• 5+ years in B2B SaaS cybersecurity sales or marketing.
• Experience managing product launches in fast-paced environments.

Responsibilities

• Create compelling messaging and positioning for products.
• Lead product launches through various channels.
• Develop and maintain content to support communication strategies.

Skills

Product Marketing

Cybersecurity Knowledge

Sales Enablement

Content Development

Customer Research

Public Speaking

Job description

About the Role

Abnormal Security is seeking a senior product marketing manager with cybersecurity experience to join our Product Marketing team. Product Marketing at Abnormal Security helps the company succeed in the market by communicating our products clearly, precisely, and with differentiation. Product Marketers at Abnormal create strategic messaging and positioning, then collaborate to bring it to life at every stage of the buyer's journey, working across sales enablement and marketing to drive pipeline and revenue. The senior PMM focused on Inbound Email Security will articulate messaging and positioning, develop and maintain product collateral, launch innovations at all tiers, enable internal stakeholders, and serve as a customer and analyst SME on the email security market.

What you will do

1. Create compelling, differentiated messaging and positioning.
2. Lead product launches through internal and external channels, including sales enablement, press, digital, and others.
3. Collaborate with marketing to drive demand and pipeline with acquisition and upsell messaging across the buyer's journey.
4. Support updates and feature launches with end-to-end launch strategies.
5. Develop and maintain content such as collateral, thought leadership, presentations, website content, videos, blogs, etc., to support communication strategies and accelerate the buyer's journey.
6. Conduct customer research to understand needs and requirements.
7. Enable sales teams and channel partners on solutions and value propositions.
8. Represent the company externally as a speaker on cybersecurity topics.

Must Haves

• 5+ years in sales or marketing at a B2B SaaS cybersecurity company, with 3+ years in product marketing.
• Samples of external-facing content for cybersecurity buyers.
• Experience managing product launches in a fast-paced environment.
• Strong technical curiosity with the ability to explain complex concepts to buyers.
• Excellent written and verbal communication skills.
• Strategic mindset with the ability to execute independently and quickly.
• Effective influencing skills across all organizational levels.
• Deep curiosity, active listening, empathy, and collaborative approach.
• Passion for Abnormal's mission and customer success.

Nice to Haves

• Enjoys public speaking and cybersecurity evangelism.
• Experience defining GTM strategies during growth phases of cybersecurity companies.

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At Abnormal AI, some roles are eligible for bonuses, RSUs, and benefits. Compensation is tailored based on skills, experience, and qualifications. Learn more about our Benefits & Perks page.

Base salary range: $170,000 — $200,000 USD