Senior Product Marketing Manager

XRPL Labs; United States; Remote; USD 170,000 - 230,000; Full time

Job summary

An innovative company is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for a cutting-edge payments app. This role requires a strategic thinker and creative storyteller, capable of shaping product narratives and collaborating with design and product teams. The ideal candidate will have significant experience in product marketing, particularly in fintech or consumer applications, and a proven track record of launching successful products. Join a forward-thinking team committed to transforming the financial landscape through cryptocurrency and enjoy a flexible work environment with comprehensive benefits.

Benefits

Flexible Work Schedule

100% Health Insurance Coverage

30 Days Paid Time Off

Parental Leave

Gym Membership Coverage

Quarterly Wellness Days

Tax Help Reimbursement

Qualifications

• 5-10+ years in product marketing, ideally in fintech or consumer apps.
• Proven success launching products in competitive markets.

Responsibilities

• Own the go-to-market strategy for a new consumer payments app.
• Define product positioning, messaging, and brand storytelling.

Skills

Product Marketing

Strategic Storytelling

Cross-functional Collaboration

Data Analysis

Consumer Insights

Education

Bachelor's Degree

Master's Degree in Marketing or Business

Job description

Exodus is looking for a Senior Product Marketing Manager who is passionate about launching innovative consumer financial products. Your role will be to lead the go-to-market strategy for our next-generation payments app. We’re specifically looking for a strategic, creative storyteller who thrives in cross-functional environments and can shape the positioning and messaging of a product from ground up. You’ll partner closely with product and design to craft compelling narratives and deliver a standout launch in the US market.

What You Will Do

• Own the full go-to-market strategy for a new consumer payments app
• Define and lead product positioning, messaging, and brand storytelling
• Collaborate with product and design teams to ensure launch readiness
• Develop adoption strategies and launch success metrics
• Validate and evolve messaging based on target audience insights
• Drive early-stage awareness campaigns and user engagement initiatives
• Measure impact and refine strategy based on performance and feedback post-launch

Who You Are

• 5-10+ years in product marketing, ideally in fintech, payments, or consumer apps
• Proven success launching 0–1 products in competitive markets
• Skilled at distilling complex ideas into clear, compelling narratives
• Comfortable operating in ambiguity and iterating quickly as priorities shift
• Experienced in leading cross-functional collaboration with product and design
• Data-informed, with a strong grasp of performance metrics and audience insights

A Plus

• Background in stablecoins, crypto, or blockchain-based financial products
• Familiarity with user research or testing messaging with early users

About Exodus

Exodus is a multi-asset cryptocurrency wallet with a built-in exchange feature. We started our movement in 2015, and have been a distributed team since then. Our mission is to help half of the world exit the traditional financial system and move into the crypto financial system by the year 2030.

What We Offer

• Freedom to work wherever you want, whenever you want.
• Building the future. Cryptocurrencies lay the foundation to the internet of value, the next major wave in application technology and personal finance.
• Collaborative and feedback-driven culture.
• Opportunity to grow.
• Fair pay, no matter where you live, along with a competitive benefits package.
• 100% pay in Bitcoin with a buffer to account for price changes and exchange fees.
• All the tools you need to do the job.

Benefits

Health: Most of our health insurance plans are covered 100% for you and covered 50% for your dependents. We’ll also cover dental insurance. If you are outside of the United States, we will reimburse you up to $500 per month for any medical and dental insurance for you and your dependents.

PTO: 30 days of paid time off per year on top of a flexible schedule where you can work wherever and whenever. If you’re part-time with us, you’ll still receive 15 days of paid time off.

Unlimited Bereavement: We will pay you your full salary for the first two weeks for the loss of any immediate family members, but we allow you to take all the time you need to grieve outside of that.

Parental Leave: 13 weeks of fully paid leave with and a month of flexible work for the primary caregiver. 4 weeks of paid leave if you are the child's secondary caregiver.

Tax Help: Getting paid in Bitcoin new to you? Don’t worry! We will reimburse you for speaking with a professional tax specialist in your state/country to make sure everything is taken care of.

Perks: Exodus offers a variety of seasonal perks, such as coverage for gym memberships and therapy. We also offer quarterly Wellness Days! We want to make sure all of our employees know they are our priority and give back for their hard work often.

Our Hiring Process

To apply, we'd love to learn more about you. Please answer our application questions! Submitting a resume is optional.

Our hiring process consists of several different stages.

Recruiter Interview: If we like your initial application, expect to schedule an interview with a member of our recruitment team. This interview will focus on getting to know you a bit more and will focus on explaining the culture of the company. We want to know more about why you want to join our team, how you feel about our mission and cryptocurrency now, and how it fits into your overall career plan to make sure this is the right place for you.

Interview(s) with your future manager: This is to make sure that you are a fit for the role you are applying to and to explore your career history. In this interview, we’ll learn more about the hard and soft skills you possess to help determine if you’d be a good fit for us.

Interview(s) with your future colleagues: We call these focus interviews, and they are a time for you to learn more about your role from someone you will closely collaborate with. It’s also a time for us to see how we align in terms of competencies and expected outcomes of the role.

Pay Transparency Notice: Salary and all other total compensation information (commission and benefits) will be discussed in detail during the hiring process.

Salary Range

$170,000—$230,000 USD