Sr Product Marketing Manager

DIRECTV; El Segundo (CA); Remote; USD 96,000 - 175,000; Full time

Job summary

Join a forward-thinking company as a Sr Product Marketing Manager, where your expertise in customer retention marketing will help shape innovative campaigns. This role offers the opportunity to collaborate with creative agencies and internal partners, ensuring that marketing strategies align with business goals. You will leverage your analytical skills to optimize campaigns, manage budgets, and drive results in a fast-paced environment. If you're passionate about enhancing customer loyalty and reducing churn, this is your chance to make a significant impact in a dynamic industry.

Qualifications

• 3-5 years in advertising, telecom, or entertainment fields.
• Experience in customer retention and engagement marketing.

Responsibilities

• Develop and implement creative campaigns to drive customer loyalty.
• Manage relationships with creative agencies and internal stakeholders.

Skills

Customer Retention Marketing

Project Management

Analytical Skills

Creative Strategy

Communication Skills

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Smart Sheets

Job description

Join to apply for the Sr Product Marketing Manager role at DIRECTV.

DIRECTV is seeking a Sr Product Manager with strong customer retention marketing experience to use a combination of marketing, strategic creative direction, agency collaboration, and leadership skills to drive a diverse set of current customer creative supporting DIRECTV growth products. In this role, you will leverage your knowledge and understanding of customer retention strategies to develop and implement innovative creative campaigns that increase customer loyalty, reduce churn, and drive revenue for the business.

You will work with external agency partners spanning creative strategy, development, and execution of on-platform and on-air tactics to ensure end-to-end creative cohesion for DIRECTV current customer campaigns supporting growth products.

This role involves collaborating with internal business partners to create campaigns that support specified business goals while ensuring projects are delivered on time and on budget.

This individual contributor role requires a strategic thinker who can independently develop, execute, and optimize creative campaigns that drive business results while reducing the workload of leadership supervision and who can work on multiple ongoing projects simultaneously.

Candidate must have a background in customer retention marketing with agency experience executing creative campaigns from concept to final delivery along with excellent client communication and project management skills.

Here's what you'll do:

1. Collaborate and work with internal marketing partners to build a creative strategy on specified campaigns to ensure the creative will meet business objectives and KPIs for various initiatives on specified projects for growth products.
2. Foster strong relationships working cross-functionally with internal stakeholders and external agencies serving as the main POC on specified projects by setting realistic creative expectations. Plus, be an advocate for and defend internal creative decisions to drive business success and optimization in effort to hit KPIs.
3. Manage creative agency relationships and development for current customer campaigns from brief analysis through implementation including creative work presentations to leadership with key understanding of campaign objectives.
4. Be responsible for managing individual project budgets already established by SOWs to ensure the projects are delivered on-time and on-budget, plus have the ability to identify cost efficiencies, when applicable.
5. Manage end-to-end current customer creative campaigns:

• Analyze briefs and determine creative tactic requirements to kickoff agency
• Create, manage, and approve project schedules ensuring necessary timing requirements
• Review/approve creative designs and messaging
• Lead creative presentations to senior leadership with key understanding of campaign objectives
• Consolidate and communicate feedback to agencies
• Ensure quality control throughout project lifecycle serving as the final QC point person
• Oversee final delivery within budget and specifications

Maintain project documentation:

• Archive campaigns and track historical data
• Monitor rights expirations and renewals
• Document and communicate post-campaign learnings

Demonstrate strong analytical skills:

• Use data to inform marketing decisions
• Ensure agency adherence to briefs and expectations
• Articulate well-reasoned creative options during reviews

Resolve campaign issues independently in a timely, productive manner, and identify and implement process improvements and best practices.

Exhibit excellent project management skills with the ability to work independently and manage several projects simultaneously while meeting deadlines.

Here's what you'll need:

• 3 – 5 years working in the advertising, telecom, and/or entertainment field.
• Proven experience in marketing roles, with a focus on customer retention and engagement strategies.
• Advertising agency, production and/or film, and TV experience required.
• Strong analytic, strategic, and fact-based decision-making skills.
• Strong understanding of creative processes and strategies.
• Familiar with all types of file formats.
• Highly proficient with Excel and PowerPoint; baseline knowledge of MS Office suite with working knowledge of Smart Sheets.
• Drive to learn and experiment with new processes, teams, and tools.
• Excellent project management skills with attention to detail and good documentation.
• Problem-solving ability to resolve project challenges or logistics independently.
• Excellent written, verbal, and oral presentation skills.
• Team player mentality, willing to assist other team members on projects requiring extra help.
• Ability to work in a fast-paced and evolving environment, managing multiple projects simultaneously.
• Bachelor’s degree preferred.
• May require a background check due to routine access to proprietary data. Qualified applicants with arrest and conviction records will be considered in accordance with local laws.

This is a remote position that can be located anywhere in the United States.

A career with us comes with big rewards: DIRECTV's compensation is market-competitive, designed to attract and retain employees. Salary ranges are role, level, and location-dependent.

WAGE ZONES: $96,140 - $174,570, with specific ranges for each zone.

Click HERE to review information on some of the largest DMAs. Your recruiter can share more about the specific salary range for your location during the hiring process.

Note: Salary ranges reflect base salary only, excluding bonuses or benefits, which together constitute a comprehensive compensation package.