Senior Product Marketing Manager

Vanguard; Malvern (Chester County); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Vanguard Senior Product Marketing Manager in Malvern leads the marketing strategy, positioning, and go-to-market execution for the Workplace Financial Well-Being offer. The role shapes the long-term marketing vision for how Vanguard delivers value to plan sponsors, consultants, and participants across the workplace ecosystem.

The position requires strategic leadership, cross-functional partnership, and a focus on retention, adoption, and growth within a hybrid work model.

Responsibilities

• Lead development and execution of multi-year marketing strategies for Vanguard's Workplace Financial Well-Being offerings.
• Translate objectives and client needs into actionable marketing plans and measurable objectives.
• Define audience-specific messaging for plan sponsors, consultants, and participants.
• Partner with Product, Sales, Relationship Management, Strategy, Analytics, Digital, Creative, and Integrated Campaign teams to deliver coordinated marketing programs and experiences.
• Monitor market trends and performance to optimize marketing effectiveness.

Job description

The Senior Product Marketing Manager is responsible for leading the marketing strategy, positioning, and go-to-market execution for Vanguard's Workplace Financial Well-Being offer. This role shapes the long-term marketing vision for how Vanguard articulates and delivers value to plan sponsors, consultants, and participants across the full workplace ecosystem. The individual serves as a strategic leader, aligning business priorities with market opportunities, driving audience-led marketing strategies, and partnering across teams to accelerate client retention, engagement, adoption, and business growth.

Responsibilities

• Lead development and execution of multi-year marketing strategies that position Vanguard's Financial Well-Being and Participant Financial Success offerings as key drivers of sponsor and participant outcomes.


• Translate business objectives, market opportunities, and client needs into actionable marketing strategies, annual plans, and measurable objectives.


• Define and evolve audience-specific positioning, value propositions, messaging frameworks, and value stories across plan sponsor, consultant, and participant audiences.


• Develop a deep understanding of audience needs, preferences, motivations, and decision-making dynamics to inform marketing investments and strategy.


• Develop audience segmentation frameworks, journey strategies, and marketing plans that address the unique needs of plan sponsors, consultants, and key buying committees across the workplace ecosystem.


• Leverage market research, client feedback, competitive intelligence, adoption data, and industry trends to identify opportunities and influence business priorities.


• Monitor industry, regulatory, competitive, and workforce trends to identify emerging opportunities and risks that may impact client needs, market demand, and Vanguard's growth strategy.


• Lead go-to-market planning and commercialization efforts for strategic initiatives, solutions, partnerships, and enhancements within the financial well-being ecosystem.


• Partner across Product, Sales, Relationship Management, Strategy, Analytics, Digital, Creative, and Integrated Campaign teams to deliver coordinated marketing programs and experiences. Influence stakeholders across functions and business lines to align on priorities, secure support, and drive execution against strategic objectives.


• Drive retention and expansion strategies by identifying opportunities to strengthen client engagement, increase solution adoption, and demonstrate business value.


• Lead retention and expansion marketing initiatives, identifying opportunities to deepen client relationships, increase engagement with Vanguard solutions, and support business growth objectives.


• Serve as a trusted advisor to senior leaders, providing insight-driven recommendations on audience strategy, market positioning, growth opportunities, and investment priorities.


• Represent Marketing as a strategic thought partner in business planning discussions, helping shape product, client experience, and commercialization priorities through audience and market insights.


• Lead annual and quarterly planning processes to align marketing roadmaps, resources, and investments with enterprise and business objectives.


• Establish and maintain measurement frameworks that assess performance, optimize marketing effectiveness, and support continuous improvement.


• Foster a test-and-learn culture that enables experimentation, innovation, and ongoing refinement of messaging, content, channels, and audience strategies.

Qualifications

Required Qualifications

• Minimum eight years related work experience, including five years of marketing experience.


• Experience developing and executing marketing strategies that drive engagement, adoption, retention, and growth within B2B and/or B2B2C environments.


• Strong communication and stakeholder management skills with the ability to influence cross-functional partners and senior leaders.


• Undergraduate degree in Marketing, Business, Communications, or equivalent experience required.

Preferred Qualifications

• Experience in retirement, workplace benefits, financial wellness, wealth management, or financial services marketing.


• Broad knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.


• Graduate degree preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. W