Senior Product Marketing Manager

Arhaus; Boston Heights (OH); On-site; USD 125,000 - 150,000; Full time

Job summary

An established industry player is on the lookout for a Senior Product Marketing Manager to elevate product strategies and enhance customer communication. This pivotal role will focus on creating compelling marketing materials that resonate with both internal teams and clients, ensuring that the luxury craftsmanship and quality of products shine through. Collaborating with cross-functional teams, you will drive e-commerce optimization and develop sales enablement tools. If you have a passion for marketing within the luxury sector and a knack for leadership, this opportunity is your chance to make a significant impact in a dynamic environment.

Qualifications

• 8+ years of product marketing experience in luxury retail or home furnishings.
• Strong project management and leadership skills are essential.

Responsibilities

• Lead product marketing strategies emphasizing luxury craftsmanship.
• Create and optimize product content for e-commerce and sales teams.

Skills

Product Marketing

Project Management

Cross-Functional Collaboration

Sales Enablement

Market Analysis

Communication Skills

Leadership

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Sales Enablement Tools

E-commerce Platforms

Job description

Arhaus was founded in 1986 on a simple idea: Furniture and décor should be sustainably sourced, lovingly made, and built to last. Today, we partner with artisans around the world who share our vision, creating beautiful, heirloom-quality pieces that can be used—and loved—for generations.

Arhaus, a leader in premium, luxury home furnishings, is seeking a highly strategic, creative, and experienced Senior Product Marketing Manager to join our team. This role is central to ensuring that both our sales teams and clients have the information they need to make informed decisions and to successfully sell and buy Arhaus products. The Product Marketing Manager will drive the communication of Arhaus’ quality, craftsmanship, and product differentiation, creating clear, compelling, and accessible content that resonates with both our internal teams and clients. This position will also oversee the development and execution of product marketing collateral, partnering closely with Product Merchandising, Marketing, Creative, and Photo Studio teams while ensuring internal teams deliver on time.

Responsibilities

• Elevated Product Strategy & Presentation: Lead the creation and implementation of product marketing strategies that emphasize Arhaus’ luxury craftsmanship and quality, ensuring product messaging is clear, compelling, and resonates with both customers and the sales team.
• E-Commerce Optimization & Customer-Facing Content: Work closely with the E-commerce and creative teams to ensure that products are launched on Arhaus.com on-time and that product content is optimized for conversion.
• Customer Communication & Support: Develop clear, easy-to-understand product information and materials for customers, both in-store and online.
• Sales Enablement & Training Materials: Create and support comprehensive product materials for the sales team.
• Cross-Functional Collaboration: Serve as the central point of contact for all product presentation and marketing initiatives.
• Process Development & Optimization: Establish and refine internal processes and communication tools for managing product marketing initiatives.
• Partnership with Product Merchandising Team: Collaborate closely to establish seasonal product priorities.
• Collaboration with Creative & Photo Studio Teams: Communicate product priorities clearly to the creative and photo studio teams.
• Alignment and Support of Selling & Service Team: Evaluate and identify opportunities in how marketing can better support our selling & service teams.
• Team Leadership & Accountability: Lead and manage cross-functional teams, ensuring accountability for deadlines and deliverables.
• Market & Competitive Analysis: Stay up to date on industry trends and competitor activities.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of product marketing or product merchandising experience, ideally within the luxury retail or home furnishings industry.
• Proven experience working with cross-functional teams.
• Ability to create compelling product messaging.
• Strong experience in creating and managing sales enablement tools.
• Exceptional project management skills.
• Leadership experience.
• Strong understanding of marketing and digital marketing best practices.
• Ability to analyze market trends and customer feedback.
• Excellent communication and collaboration skills.

Arhaus is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Arhaus is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.