Senior Product Marketing Leader - Remote, Retail AI & GTM

Revionics, an Aptos Company; Clifton (TX); Remote; USD 91,000 - 120,000; Full time

Job summary

Revionics, a leader in AI-powered retail pricing, seeks a Senior Product Marketing Manager to drive GTM strategy and execution for its pricing platform. You will translate product capabilities into clear value propositions that resonate with retail customers and drive measurable business results, partnering with Product Management, Sales, Brand Marketing, and Customer Success.

This remote, U.S.-based role requires fluent English and up to 25% travel.

Qualifications

• 7+ years of product marketing experience (SaaS preferred, retail industry strongly preferred).
• GTM strategy, product launch plans, positioning, messaging, and sales enablement programs in close partnership with Product Management.
• Strong ability to translate complex technical/AI concepts into compelling, persona-specific messaging and executive-level presentations for diverse stakeholders.
• Highly collaborative leader skilled at building alignment across Product, Sales, Marketing, and Customer Success to drive product adoption and business value.
• Proficient with modern AI tools and MS Office, and leveraging data to measure GTM effectiveness and optimize performance.

Responsibilities

• Go-to-Market Strategy & Execution: Lead and execute GTM strategy for product launches, platform updates, and ongoing marketing programs, aligning product capabilities with customer value and business objectives across cross-functional teams.
• Positioning & Messaging: Develop clear, differentiated product positioning, value propositions, and customer personas, translating complex AI and technical capabilities into compelling stories for retail audiences.
• Release Communications & Adoption: Partner with Product Management to drive product adoption through timely release announcements, feature highlights, and customer-facing enablement materials.
• Sales & Cross-Functional Enablement: Equip Sales and Customer Success with impactful resources, messaging, and training to effectively support new acquisition, upsell, and retention goals.
• Market Insights & Engagement: Engage directly with retail partners, track industry trends, and analyze adoption performance data to continuously refine GTM strategy and product positioning.
• Product Usage & Feature Adoption Reporting: Develop robust product usage and feature adoption reporting to inform product decisions and accelerate customer adoption.
• Case Studies & Value Messaging: Own all case studies and value messaging, establishing processes to keep them current across products, capabilities, retail segments, and geographies.
• Events & External Representation: Support content and activities for major annual events, including Sales Kickoff and NRF, and represent products and solutions to external audiences such as analysts and media.

Skills

GTM strategy

Product marketing

Communication

Cross-functional leadership

Analytical skills

Education

Bachelor's degree in marketing, business, or related field

Tools

MS Office

AI tools

Job description

Revionics, a leader in AI-powered retail pricing, seeks a Senior Product Marketing Manager to drive GTM strategy and execution for its pricing platform. You will translate product capabilities into clear value propositions that resonate with retail customers and drive measurable business results, partnering with Product Management, Sales, Brand Marketing, and Customer Success.

This remote, U.S.-based role requires fluent English and up to 25% travel.