Sr Product Marketing Manager

Revionics, an Aptos Company; United States; Remote; USD 91,000 - 120,000; Full time

Job summary

Revionics, an Aptos Company, is seeking a Senior Product Marketing Manager to own GTM strategy and execution for the company’s pricing products and platform. You will translate AI-enabled capabilities into compelling value propositions for retail customers and drive business results.

Reporting to the Product team, you’ll collaborate with Sales, Brand Marketing, and Customer Success to ensure effective positioning, messaging, and enablement across geographies and retail segments.

Qualifications

• 7+ years of product marketing experience (SaaS preferred)
• Retail industry experience strongly preferred
• Proven GTM strategy & product launch execution
• Strong communication and messaging for diverse stakeholders
• Collaborative leadership across Product, Sales, Marketing and Customer Success

Responsibilities

• Lead GTM strategy for product launches and platform updates
• Develop positioning, messaging, and customer personas for retail audiences
• Coordinate release communications and enablement materials
• Equip Sales and Customer Success with sales enablement resources
• Engage with retail partners and track industry trends to refine GTM
• Own case studies and value messaging across products and geographies
• Support events and external representation including NRF

Skills

GTM strategy

Product positioning

Cross-functional leadership

Executive storytelling

Data-driven decisions

Education

Bachelor’s degree in marketing or business

Tools

MS Office

Data analytics tools

Job description

Making a job change is a big decision.

Why consider Revionics?

You will be joining a team of remarkable colleagues who are passionate about creating and delivering leading-edge pricing solutions to the global retail market. You will become part of an exciting growth journey where we will do everything possible to help you reach and exceed your career dreams. Our colleagues have access to industry-leading training and development opportunities, and the chance to work in a global, diverse culture with offices in 9 countries. You will become part of an inclusive culture that is grounded in our Company's purpose: to make a difference for every colleague, every client, every day.

Revionics’ leading retail pricing solutions leverage powerful artificial intelligence technologies, including predictive AI, conversational AI, generative AI and agentic AI,to optimize the retail pricing lifecycle and deliver real business value to our clients. Our solutions optimize prices for retail products that generate more than $3T in annual revenue for dozens of the world’s leading grocery, healthy & beauty, DIY and convenience retailers. We hope you’ll be part of taking innovative solutions to market with the worldwide leader in retail pricing.

Senior Product Marketing Manager

Position Overview

Revionics’ Senior Product Marketing Manager will lead go-to-market (GTM) strategy and execution for the company’s products and platform, translating product capabilities, innovations, and releases into clear value propositions that resonate with retail customers and drive business results. Partnering closely with Product Management, this role plans and communicates releases, develops enablement resources, and drives ongoing GTM activities to boost awareness, adoption, and customer value. Reporting to the Product team, it collaborates with Sales, Brand Marketing, and Customer Success, working directly with retail partners to ensure effective positioning and messaging.

Role & Responsibilities

• Go-to-Market Strategy & Execution: Lead and execute GTM strategy for product launches, platform updates, and ongoing marketing programs, aligning product capabilities with customer value and business objectives across cross-functional teams.
• Positioning & Messaging: Develop clear, differentiated product positioning, value propositions, and customer personas, translating complex AI and technical capabilities into compelling stories for retail audiences.
• Release Communications & Adoption: Partner with Product Management to drive product adoption through timely release announcements, feature highlights, and customer-facing enablement materials.
• Sales & Cross-Functional Enablement: Equip Sales and Customer Success with impactful resources, messaging, and training to effectively support new acquisition, upsell, and retention goals.
• Market Insights & Engagement: Engage directly with retail partners, track industry trends, and analyze adoption performance data to continuously refine GTM strategy and product positioning.
• Product Usage & Feature Adoption Reporting: Develop robust product usage and feature adoption reporting to inform product decisions and accelerate customer adoption.
• Case Studies & Value Messaging: Own all case studies and value messaging, establishing processes to keep them current across products, capabilities, retail segments, and geographies.
• Events & External Representation: Support content and activities for major annual events, including Sales Kickoff and NRF, and represent products and solutions to external audiences such as analysts and media.

Qualifications & Requirements

• Experience & Background: 7+ years of product marketing experience (SaaS preferred, retail industry strongly preferred); Bachelor’s degree in marketing, business, or related field preferred.
• GTM & Product Strategy: Proven track record developing and executing GTM strategies, product launch plans, positioning, messaging, and sales enablement programs in close partnership with Product Management.
• Communication & Messaging: Strong ability to translate complex technical/AI concepts into compelling, persona-specific messaging and executive-level presentations for diverse stakeholders.
• Cross-Functional Leadership: Highly collaborative leader skilled at building alignment across Product, Sales, Marketing, and Customer Success to drive product adoption and business value.
• Technical & Analytical Skills: Proficient with modern AI tools, MS Office, and leveraging data to measure GTM effectiveness and optimize performance.

Work Environment & Travel: Remote, U.S.-based position requiring fluent English (additional languages a plus) and up to 25% travel.

The pay range for this position is between $91,000 - 120,000 plus Incentive Bonus. Starting salary may vary based on a number of factors including, but not limited to, the position being offered, location, education, training, and/or experience.

We offer a competitive total rewards package including a base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. By submitting an application for this job, you acknowledge that any personal data or personally identifiable information that you provide to us will be processed in accordance with our Candidate Privacy Notice.

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