Senior Product Marketing Leader - EdTech & CE Growth

UWorld; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Comprehensive benefits package

401(k) with match

Job summary

UWorld is a leading online learning and assessment solutions provider serving millions of students and professionals worldwide. We seek a Senior Product Marketing Manager – Surgent to shape positioning, messaging, and go-to-market strategies across b2c and b2b audiences.

The role bridges Product, Sales, Marketing, and customers, driving adoption, retention, and revenue while leading a cross-functional team to deliver compelling campaigns and launches in the continuing education space.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in product marketing, B2B marketing, or a related marketing discipline.
• Strong understanding of the professional services industry, including buyer decision-making and processes.
• Proven ability to manage, develop, and set priorities for a team.
• Experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs.
• Strong analytical skills to translate market data into actionable strategies.
• Experience with SEO, SEM, email, graphic design, and social media best practices.
• Experience with analytics tools such as Google Analytics or similar preferred.
• Excellent written, verbal, and presentation skills.
• Ability to collaborate with Product, Sales, Marketing, and Leadership.
• Demonstrated ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute product marketing strategies for Surgent products.
• Establish product positioning, messaging, and differentiation for key audiences.
• Translate product capabilities into customer-focused benefits and stories.
• Develop go-to-market plans for new products and features.
• Lead collaboration with Product, Sales, and Marketing teams to inform roadmaps and pricing.
• Drive market insights to influence strategy and campaigns.
• Oversee launch plans, KPIs, timelines, and post-launch measurement.
• Develop content that communicates value and differentiation.

Skills

Product marketing

B2B marketing

Leadership

Education

Bachelor's degree in Marketing/Business/Communications

Tools

SEO

SEM

Email marketing

Graphic design

Social media

Job description

UWorld is a leading online learning and assessment solutions provider serving millions of students and professionals worldwide. We seek a Senior Product Marketing Manager – Surgent to shape positioning, messaging, and go-to-market strategies across b2c and b2b audiences.

The role bridges Product, Sales, Marketing, and customers, driving adoption, retention, and revenue while leading a cross-functional team to deliver compelling campaigns and launches in the continuing education space.