Senior Product Marketing Leader — EdTech

UWorld, LLC; Irving (TX); On-site; USD 130,000 - 175,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Holiday schedule (Christmas)

Comprehensive benefits

401(k) with 5% match

Professional development opportunities

Job summary

UWorld is seeking a Senior Product Marketing Manager – Surgent to drive market strategy for Surgent’s products across b2c and b2b audiences. This role bridges Product, Sales, Marketing, and customers to translate needs into messaging and GTM plans.

The ideal candidate will lead differentiated positioning, enablement resources, competitive intelligence, and launches to accelerate adoption and retention.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in product marketing, B2B marketing, or a related marketing discipline.
• Strong understanding of the professional services industry and decision-making.
• Proven ability to lead a team and set priorities.
• Experience developing product positioning, messaging, and go-to-market programs.
• Strong analytical skills and proficiency with digital marketing best practices.

Responsibilities

• Develop and execute comprehensive product marketing strategies for Surgent’s products and solutions.
• Establish product positioning, messaging, value propositions, and differentiation for key audiences.
• Translate complex product capabilities into customer-focused benefits and stories.
• Lead go-to-market strategies for new products, features, and enhancements.
• Partner with Product, Sales, Marketing, and other teams to ensure successful launches.
• Establish KPIs, timelines, and post-launch measurement.

Skills

Strategic thinking

Cross-functional leadership

SEO/SEM

Data-driven analytics

Communication skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Search Console

SEMrush

Job description

UWorld is seeking a Senior Product Marketing Manager – Surgent to drive market strategy for Surgent’s products across b2c and b2b audiences. This role bridges Product, Sales, Marketing, and customers to translate needs into messaging and GTM plans.

The ideal candidate will lead differentiated positioning, enablement resources, competitive intelligence, and launches to accelerate adoption and retention.