Senior Product Marketing Leader — EdTech Growth

UWorld, LLC; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

UWorld, LLC in Dallas, Texas, seeks a Senior Product Marketing Manager – Surgent to lead the product marketing strategy for Surgent’s portfolio across b2c and b2b audiences, aligning with Product, Sales, and Education content leads.

You will craft positioning, messaging, and go-to-market plans, drive launches, develop buyer insights and personas, oversee campaigns, and measure performance to accelerate adoption, revenue growth, and customer retention.

Qualifications

• Experience in product marketing, preferably in education or professional learning
• Ability to translate customer needs into compelling messaging and GTM plans
• Strong cross-functional collaboration with Product, Sales and Content teams

Responsibilities

• Develop and execute product marketing strategy for Surgent portfolio across b2c and b2b
• Define positioning, messaging, value propositions and differentiation for key audiences
• Lead go-to-market plans for new products and enhancements, including launches and enablement
• Partner with Product, Sales, B2B marketing, Demand Gen, Content, Creative and other teams to ensure successful launches
• Establish launch objectives, KPIs, timelines and post-launch measurement
• Develop campaigns and assets to drive awareness, engagement, and product adoption
• Monitor KPIs and optimize campaigns based on performance and customer insights
• Oversee SEO/SEM, email, social, web, influencer and affiliate strategy for the vertical
• Develop buyer personas and journey maps, plus competitive intelligence

Job description

UWorld, LLC in Dallas, Texas, seeks a Senior Product Marketing Manager – Surgent to lead the product marketing strategy for Surgent’s portfolio across b2c and b2b audiences, aligning with Product, Sales, and Education content leads.

You will craft positioning, messaging, and go-to-market plans, drive launches, develop buyer insights and personas, oversee campaigns, and measure performance to accelerate adoption, revenue growth, and customer retention.