Senior PMM, Growth & GTM for Education Tech

EdSights; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

EdSights is seeking a Sr. Product Marketing Manager to lead positioning and GTM for our SaaS platform that helps colleges understand student needs at scale. You’ll own messaging, drive cross-functional launches, and translate market insights into actionable roadmaps.

You’ll partner with Product, Growth Marketing, Sales, and CX to craft campaigns, create compelling content, and build repeatable processes that accelerate pipeline and revenue growth at a high-growth EdTech startup.

Qualifications

• 4-7+ years of B2B product marketing experience at a growth-stage SaaS company.
• Proven track record of owning end-to-end GTM motions with measurable pipeline impact.
• Excellent communicator and writer, translating complex product capabilities into crisp messaging.

Responsibilities

• Own positioning and messaging for product lines; define GTM strategy.
• Lead launch planning for features/releases with Product and Growth Marketing.
• Conduct ongoing competitive research and translate insights into actionable input for roadmaps.
• Serve as the primary marketing voice in product conversations and enablement.
• Develop integrated campaigns with Growth and Event Marketing to drive awareness and pipeline.
• Create content across channels (blogs, case studies, talks) to drive adoption.
• Partner with Sales/CX to sharpen positioning and enablement; ensure crisp storytelling.

Skills

B2B product marketing

GTM strategy

Cross-functional collaboration

AI in marketing

Content creation

Job description

EdSights is seeking a Sr. Product Marketing Manager to lead positioning and GTM for our SaaS platform that helps colleges understand student needs at scale. You’ll own messaging, drive cross-functional launches, and translate market insights into actionable roadmaps.

You’ll partner with Product, Growth Marketing, Sales, and CX to craft campaigns, create compelling content, and build repeatable processes that accelerate pipeline and revenue growth at a high-growth EdTech startup.