Senior Product Marketing Manager - Surgent

UWorld, LLC; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

UWorld, LLC in Dallas, Texas, seeks a Senior Product Marketing Manager – Surgent to lead the product marketing strategy for Surgent’s portfolio across b2c and b2b audiences, aligning with Product, Sales, and Education content leads.

You will craft positioning, messaging, and go-to-market plans, drive launches, develop buyer insights and personas, oversee campaigns, and measure performance to accelerate adoption, revenue growth, and customer retention.

Qualifications

• Experience in product marketing, preferably in education or professional learning
• Ability to translate customer needs into compelling messaging and GTM plans
• Strong cross-functional collaboration with Product, Sales and Content teams

Responsibilities

• Develop and execute product marketing strategy for Surgent portfolio across b2c and b2b
• Define positioning, messaging, value propositions and differentiation for key audiences
• Lead go-to-market plans for new products and enhancements, including launches and enablement
• Partner with Product, Sales, B2B marketing, Demand Gen, Content, Creative and other teams to ensure successful launches
• Establish launch objectives, KPIs, timelines and post-launch measurement
• Develop campaigns and assets to drive awareness, engagement, and product adoption
• Monitor KPIs and optimize campaigns based on performance and customer insights
• Oversee SEO/SEM, email, social, web, influencer and affiliate strategy for the vertical
• Develop buyer personas and journey maps, plus competitive intelligence

Job description

UWorld is a leading provider of online learning and assessment solutions, trusted by millions of students and professionals around the world. Our mission is simple: to create the most effective and engaging learning experiences possible.

As we continue expanding our presence in accounting and finance continuing education, we are looking for a strategic and results-oriented Senior Product Marketing Manager – Surgent to help drive the growth and adoption of our products across b2c and b2b audiences, including but not limited to candidates, professionals, colleges, universities, accounting firms, societies and alliances.

The Senior Product Marketing Manager – Surgent will play a critical role in developing and executing the product marketing strategy for Surgent’s, a UWorld Company, portfolio. This individual will serve as the bridge between Product, Sales, Marketing, and our customers, translating customer needs and product capabilities into compelling positioning, messaging, and go-to-market strategies.

The ideal candidate is a strategic marketer who understands the continuing education landscape and knows how to bring complex products to market. You will be responsible for developing differentiated market positioning, creating sales and marketing enablement resources, supporting product launches, conducting competitive research, and identifying opportunities to accelerate customer acquisition, adoption, and retention.

This is a highly collaborative role that requires someone who can think strategically while also rolling up their sleeves to execute.

Key Responsibilities

Product Marketing Strategy

• Develop and execute comprehensive product marketing strategies for Surgent’s products and solutions.
• Establish clear product positioning, messaging, value propositions, and differentiation for key audiences and market segments.
• Translate complex product capabilities into compelling customer-focused benefits and stories.
• Develop go-to-market strategies for new products, features, and product enhancements.
• Partner closely with Product Management to influence product strategy based on market trends, customer needs, and competitive intelligence.
• Partner with business and education content leads to inform product roadmaps and pricing strategies through market, customer, competitive, and performance insights.
• Lead the vertical’s annual planning and budget, setting marketing investment priorities across products, channels, programs, and external partners and managing performance against growth goals.
• Identify market opportunities and develop strategies to increase product adoption, revenue, and customer retention.
• Oversee SEO, SEM, email, social, web, influencer and affiliate strategy for assigned vertical.

Continuing Education Market & Customer Insights

• Develop a deep understanding of b2b and b2c audiences in assigned vertical(s), including institutions, firms, decision-makers, influencers, and purchasing processes.
• Conduct market research to understand customer needs, industry trends, competitive dynamics, and emerging opportunities.
• Develop buyer personas and customer journey maps for key audiences.
• Gather and analyze customer feedback to identify opportunities for product and messaging improvements.
• Monitor trends across accounting and finance industries.
• Develop competitive intelligence and provide actionable insights to Product, Sales, and Executive Leadership.

Go-to-Market & Product Launches

• Lead product marketing strategy for new product launches and major product enhancements.
• Develop launch plans, messaging frameworks, positioning documents, sales tools, and marketing campaigns.
• Partner with Product, Sales, B2B marketing manager, Demand Generation, Content, Creative, and other teams to ensure successful launches.
• Establish launch objectives, KPIs, timelines, and post-launch measurement.
• Develop strategies to drive awareness, consideration, adoption, and expansion.

Content & Demand Generation

• Lead a vertical marketing team to develop campaigns that generate awareness, engagement, qualified leads, and product adoption.
• Provide strategic direction for website messaging, email campaigns, digital advertising, webinars, events, thought leadership, and other marketing initiatives.
• Partner with Content and Creative teams to ensure marketing assets accurately communicate product value and differentiation.
• Develop customer-facing content that demonstrates how UWorld solves meaningful problems for key audiences
• Use performance data and customer insights to continually refine messaging and marketing strategies.

Measurement & Optimization

• Establish and monitor product marketing KPIs tied to business objectives.
• Analyze campaign, pipeline, product adoption, and customer engagement data to identify opportunities for improvement.