Senior Product Marketing Lead — GTM & Enablement

Carta; San Francisco (CA); On-site; USD 183,000 - 215,000; Full time

Benefits offered by this job

Equity

Commissions (where applicable)

Exceptional benefits

Job summary

Carta is seeking a Lead Product Marketing Manager focused on GTM enablement in San Francisco, CA. You will bring deep knowledge of private markets buyers to position, launch, and sustain products, shaping sales conversations.

You will develop assets like decks, battlecards, and guides; build outbound PMM strategy with Sales; own analytics of launch performance, and collaborate with Demand Gen and Creative to deliver field-ready materials. The role anchors revenue growth across segments.

Qualifications

• 8+ years in product marketing or GTM roles.
• Fintech or VC-facing experience preferred.
• Strong communication and problem-solving.
• Ability to translate product into sales narratives.
• Comfort working in a fast-paced environment.

Responsibilities

• Translate product capabilities into pipeline-driving narratives.
• Create sales decks, battlecards, and one-pagers for sales and partners.
• Define outbound PMM strategy in partnership with Sales.
• Plan PMM initiatives with the marketing team and allocate resources.
• Collaborate with Demand Gen to align campaigns with product positioning.
• Guide briefs with Creative to produce field-ready assets.
• Align GTM motions across teams from awareness to close.
• Develop segment messaging from customer research and competitive intel.
• Track launch performance and evolve programs.
• Support upsell and cross-sell within existing accounts.
• Inform product roadmap with seller feedback.
• Represent Carta at customer events and industry conferences.

Skills

Product marketing

GTM strategy

Cross-functional

Sales enablement

Job description

Carta is seeking a Lead Product Marketing Manager focused on GTM enablement in San Francisco, CA. You will bring deep knowledge of private markets buyers to position, launch, and sustain products, shaping sales conversations.

You will develop assets like decks, battlecards, and guides; build outbound PMM strategy with Sales; own analytics of launch performance, and collaborate with Demand Gen and Creative to deliver field-ready materials. The role anchors revenue growth across segments.