Lead PMM: GTM & Enablement for Private Markets

Menlo Ventures; San Francisco (CA); On-site; USD 183,000 - 215,000; Full time

Job summary

Carta seeks a Lead Product Marketing Manager focused on GTM enablement. You will bring knowledge of private markets finance personas to position and launch products, while building battlecards and channel materials to empower sales.

Collaborate with Sales and Marketing to translate product capabilities into revenue-driving narratives and messaging. This role emphasizes cross-functional alignment and market-facing storytelling.

Qualifications

• 8+ years of hands-on product marketing/GTM experience.
• Preferably SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types.
• Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers.

Responsibilities

• Bring deep knowledge of private markets finance personas and buying groups to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation.
• Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win.
• Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging.
• Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating investments needed to move revenue.
• Partner with Demand Gen and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind.

Skills

8+ years GTM experience

SaaS fintech experience

Collaborative in fast-paced env

Creative problem solving

Strong communication skills

Job description

Carta seeks a Lead Product Marketing Manager focused on GTM enablement. You will bring knowledge of private markets finance personas to position and launch products, while building battlecards and channel materials to empower sales.

Collaborate with Sales and Marketing to translate product capabilities into revenue-driving narratives and messaging. This role emphasizes cross-functional alignment and market-facing storytelling.