Senior Product Marketing Lead - Data & Ads

Walmart; Irvine (CA); On-site; USD 108,000 - 216,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase plan

Paid time off

Job summary

Walmart is seeking a Senior Manager of Product Marketing to lead strategic initiatives that drive product awareness and adoption through data-driven market research and stakeholder engagement. The role requires influencing diverse audiences, developing comprehensive marketing plans, and delivering compelling presentations aligned with business objectives.

The team focuses on GTM strategy for data and advertising products across platforms, collaborating with internal partners to enable launches,

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field and 3+ years’ experience in Marketing or related field.
• Experience with market research methodologies and marketing communications.
• Ability to influence stakeholders and present clear, data-driven narratives.

Responsibilities

• Define product positioning and messaging, and create compelling content to differentiate Walmart in the marketplace.
• Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and execute go-to-market plans.
• Develop marketing materials and processes to support product launches.
• Manage product launch timing and communication with stakeholders.
• Provide feedback to external creative and PR agencies.
• Conduct qualitative and quantitative research to inform product roadmaps.
• Conduct competitive analyses and formulate actionable takeaways.
• Build business requirements documents for product teams outlining objectives and needs of Ad Sales and Advertisers.
• Analyze internal data to enhance Walmart’s value proposition.
• Develop and deliver clear, data-driven presentations and proposals to influence stakeholders.
• Manage end-user training programs to improve client proficiency and product utilization.

Skills

Product marketing

Market research

Stakeholder engagement

Data-driven storytelling

Leadership

Product training

Job description

Walmart is seeking a Senior Manager of Product Marketing to lead strategic initiatives that drive product awareness and adoption through data-driven market research and stakeholder engagement. The role requires influencing diverse audiences, developing comprehensive marketing plans, and delivering compelling presentations aligned with business objectives.

The team focuses on GTM strategy for data and advertising products across platforms, collaborating with internal partners to enable launches,