Product Marketing Manager — Content & Sales Enablement

Viant Technology; Los Angeles (CA); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

fully paid health insurance

paid parental leave

unlimited PTO

Job summary

Viant Technology seeks a hands‑on Product Marketing Manager to build and own a foundational commercial content system that supports our Sales organization. You will create pitches, playbooks, solution briefs, product guides, proof points, and reusable modules to help sellers communicate Viant’s value.

You will partner with Sales, Strategy, Product Marketing and Design to translate complex capabilities into clear, customer-ready narratives and to establish scalable, AI‑assisted content

Qualifications

• 4–7 years in product marketing, sales enablement, content management or related field.
• Experience translating complex capabilities into clear customer narratives.
• Proven ability to create sales-facing materials such as pitches, playbooks and briefs.

Responsibilities

• Build and maintain Viant’s core commercial content portfolio including pitches, solution briefs, product guides and FAQs.
• Synthesize inputs from product, sales and customers into clear narratives around problems and outcomes.
• Translate capabilities across CTV, identity, audience solutions, media planning and measurement into customer-ready content.
• Partner with Sales to prioritize needs and turn requests into scalable content and repeatable plays.
• Own the commercial content system (Highspot): organization, tagging, publishing, search, versioning and archiving.
• Leverage customer interviews, Gong insights and AI-assisted workflows to improve messaging and content quality.

Skills

Ad tech fluency

Narrative judgment

Content creation

Stakeholder management

Content strategy

Education

Bachelor’s degree

Tools

Highspot

Job description

Viant Technology seeks a hands‑on Product Marketing Manager to build and own a foundational commercial content system that supports our Sales organization. You will create pitches, playbooks, solution briefs, product guides, proof points, and reusable modules to help sellers communicate Viant’s value.

You will partner with Sales, Strategy, Product Marketing and Design to translate complex capabilities into clear, customer-ready narratives and to establish scalable, AI‑assisted content