Product Marketing Manager: Content & Enablement

Viant Technology; Irvine (CA); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

Fully paid health insurance

Paid parental leave

Unlimited PTO

Job summary

Viant is seeking a hands-on Product Marketing Manager to build and own the foundational commercial content system that supports our Sales organization. You will create pitches, playbooks, solution briefs, product guides, proof points, and reusable solution modules that help sellers communicate Viant’s value and win business.

You will bring strong ad tech fluency and stakeholder management to translate complex capabilities into clear, compelling stories.

Qualifications

• 4–7 years of experience in product marketing, sales enablement, content management, solutions marketing, sales strategy, client strategy, or a related account-facing role.
• Meaningful experience in ad tech, programmatic advertising, digital media, a DSP, SSP, agency media, publisher technology, or a closely related field.
• Demonstrated ability to synthesize complex product, market, customer, and stakeholder inputs into a clear, compelling commercial narrative.
• Proven experience personally creating sales-facing materials, including pitches, playbooks, solution briefs, product guides, presentations, messaging frameworks, or RFP content.
• Strong understanding of how media is planned, bought, optimized, and measured.
• Excellent writing, editing, presentation, organizational, and project-management skills.
• Strong stakeholder-management skills and the ability to work effectively with Sales, Product Marketing, Product, Design, and subject-matter experts.
• Bachelor’s degree required.

Responsibilities

• Build and own Viant’s core commercial content portfolio, including the Viant Narrative, Agency and Vertical Pitches, sales plays, solution briefs, product guides, FAQs, proof‑point libraries, and customer‑facing presentations.
• Synthesize inputs from Product, Product Marketing, Sales, customers, and subject‑matter experts into clear narratives organized around customer problems, business outcomes, and relevant Viant capabilities.
• Translate Viant’s capabilities across CTV, identity, audience solutions, media planning, media buying, measurement, AI, creative, and omnichannel activation into practical, customer‑ready content.
• Partner with Sales and Sales Strategy to understand field needs, prioritize high‑impact work, and turn recurring requests into scalable content and repeatable commercial plays.
• Own the commercial content system, including Highspot organization, tagging, publishing, searchability, version control, usage, and archiving.
• Use customer interviews, Gong insights, win/loss feedback, and AI‑assisted workflows to improve messaging, content quality, and the effectiveness of sales materials.

Skills

Product marketing

Sales enablement

Content management

Stakeholder management

Writing

Project management

Education

Bachelor's degree

Tools

Highspot

Job description

Viant is seeking a hands-on Product Marketing Manager to build and own the foundational commercial content system that supports our Sales organization. You will create pitches, playbooks, solution briefs, product guides, proof points, and reusable solution modules that help sellers communicate Viant’s value and win business.

You will bring strong ad tech fluency and stakeholder management to translate complex capabilities into clear, compelling stories.